Businesses of all sizes are always looking for new and innovative ways to market their products and services online. After all, with the growth of social media, you want to make sure you reach your target audience in all the different places they can be found. One place many businesses turn to when looking to boost their marketing efforts is Facebook advertising. However, the question remains, why should you advertise on Facebook? Below, take a look at just a few reasons that will help you understand why Facebook advertising is still one of the best forms of marketing in business today.
Why Facebook Advertising Is Still One of the Best Forms of Marketing
The Benefits of Facebook Advertising
There are many benefits to advertising on Facebook. For instance, this form of marketing can help you reach a large audience with minimal effort. Thanks to the platform’s 1.79 billion monthly active users, businesses can reach a large number of potential customers with relative ease. It is also cost-effective since you can start with quite a low base price and test it before going all in. Additionally, there’s much lower risk than other forms of advertising. It is also more targeted. This means businesses can target their ads to very specific audiences based on interests, demographics, and even location. Not to mention it is quite creative. While it may not be suitable for all types of products and services, many people enjoy watching videos or scrolling through photos rather than reading long descriptions. Additionally, it’s easier to remember an advertisement if you watch it rather than read about it.
The Disadvantages of Not Using Facebook Ads
When you do not use Facebook Ads as a form of marketing, you miss out on a huge potential customer base. Moreover, people who do see your ads are less likely to take you seriously. Well-targeted ads tend to perform better, making it harder for you to compete without them. Facebook’s ad platform is constantly evolving. So, if you are not keeping up with the changes, you are not taking advantage of all the features available to you. Additionally, using Facebook Ads is a great way to learn how to use effective calls to action.
You’re wasting your time and money on ads that aren’t reaching people who are interested in what you have to offer. Since you can use Facebook ads, one of the best forms of marketing, to target by age, location, interests, and behaviours — all while keeping within budget limits, it is quite a drawback to not be using a practically free resource.
How to Create an Effective Ad on Facebook
First, you need to understand your audience. Who are you trying to reach? What are their interests? Once you know this, you can create an ad that speaks directly to them. The way in which it does so varies depending on what you’re selling, but a common strategy is to make your ads interactive. For example, if you’re selling a new toy for children, create an interactive quiz with questions about what they like. Allow them to answer and be rewarded with information about the toy as they go along.
Another thing to keep in mind when creating an ad is who you’re advertising against. If you have any competitors, make sure to market yourself differently than them. Another important aspect of designing a great ad is finding out what keywords people are searching for before placing your advert. When someone searches for a keyword related to your product or service, chances are they will click on one of the advertisements at the top of the page. Therefore, make sure yours stands out.
