Studies show that it takes about 50 milliseconds for a potential customer to form an opinion about a brand’s website. Even if you’ve got the most impressive graphics, copy, and interface, none of it will matter unless people are visiting your site.
As a business owner, knowing the tools that will increase traffic to your website is key. Here are the top tips for how to boost traffic to your website that you should know.
1. Create More List Posts
If you’re publishing blog content on your website, creating list posts can help garner more clicks. List posts are articles that showcase a number or group of things, reflected by the headline and subheadings.
For example, this article itself is a list post. When using numbers to outline an article, this allows for a smoother, easier, more eye-catching read.
When using lists and numbers, you’re also letting the reader know exactly what they’re in for. This can attract readers to your site and keep their interest for longer.
2. Use Email Marketing
As a brand owner, you must harness the power of email. Studies show that for every one dollar spent on email marketing, you’ll generate 38 dollars in ROI (return on investment). Email marketing allows you to communicate with existing and potential customers and provide links to your site.
To start an effective email marketing campaign, you must first generate a subscriber list. You should also consider segmenting your list by specific subscriber interests.
You must also have engaging headlines, body copy, and links. When providing links in your copy, be sure that the landing pages align with the rest of your email content.
3. Start Guest Blogging
Guest blogging refers to publishing an article on a third-party website to promote your own brand. This can expose your brand and content to a wider audience and grow your website traffic.
Rather than a general homepage, your guest post should promote a specific page on your website that will spark action. For example, your link may lead to a services page or appointment scheduling form.
It’s also important that your guest post doesn’t appear “spammy” or forced. Your keywords and topics should align with the third-party website you’re using.
4. Buy Your Traffic
Another common SEO tool for growing your brand is to buy website traffic.
The money spent on buying website traffic goes toward acquiring an audience; an audience that will benefit from your content. It’s important that you’re focusing on finding an audience that has an interest in what you have to say.
If you’re blindly buying traffic to make more money, this will likely prove unsuccessful in the long run. Be sure to always prioritize targeted, niche audiences that you can build a sustainable relationship with.
5. Engage Influencers
As one of the top trends in social media, influencer marketing is a powerful tool for many brands.
If you have a small audience, engaging with influencers who have a large platform can spread your message quickly and effectively. Influencers can promote your brand on their Instagram, Twitter, Facebook, and more. To get the most out of this tactic, work with niche influencers who have a voice within your targeted demographic.
Consider using codes, links, and other incentives that influencers can share with their audience.
Increase Traffic to Your Website Today
In an ever-changing digital landscape, it’s important to stand out among the masses. Whether you’re building a startup brand or growing an existing company, these tips can help you increase traffic to your website today.
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