Starting an online jewellery business can be a great way to share your knowledge and passion for jewellery with the world. There are a few things you should keep in mind to make sure your business is successful. Here are some top tips from Royale Johnson, co-founder at PRYA Jewellery, on starting an online jewellery business:
1. Carry out research on your industry
It’s important to know who your target audience is and what they want.
Prior to launching an online jewellery business, it is important that you conduct extensive research. Research into your target audience will assist in understanding what they prefer and this can help with tailoring your products accordingly at the conceptual stage of your business.
- Does personalised jewellery interest them?
- Are there seasonal buyers or do customers seek out evergreen items?
Knowing who you are catering for can help pinpoint the types of products which should be offered in order to ensure maximum appeal.
Online surveys are an incredible asset for gathering feedback from potential customers so you can design products that meet their needs and provide maximum success. By utilising these surveys, you gain invaluable insight into which features your customers deem most important when making a purchase decision.
2. Select a niche for your jewellery business
There are a lot of jewellery businesses in the e-commerce world, so you must find a way to make your business stand out.
Finding a specific niche that sets you apart from the competition is essential when setting up your jewellery business. This could mean offering unique designs, specialising in handcrafted pieces or utilising cutting-edge technology for the trendiest designs. By differentiating yourself from other businesses, you’ll create and optimise your business for consumer interest while setting yourself apart from competitors.
3. Prioritise having a user-friendly and visually appealing website or online store
If you want to start a jewellery website or store, think of it as an opportunity to create an amazing experience for customers. For instance, the ideal site should be effortless and enjoyable to navigate; meaning that customers can easily find what they are looking for with clear product pages, search functionality, and organised menus. Additionally, consider adding stunning visuals which further elevate the customer journey — complemented by a neutral colour palette so the products stand out even more!
Prioritising user experience in the design of your website will make it effortless for visitors to locate what they need, crafting a delightful journey that encourages them to delve deeper into the site and be more likely to purchase.
4. Invest in high-quality photos for your products
Crafting stunning photos of your jewellery is essential to ensure that your products get noticed. Investing in high-quality images will make them truly stand out.
Jewellery photography is more than simply showing off its beauty; it’s also a way to showcase the item’s unique features, such as materials and design. These aspects have the potential to draw attention from customers and spark their interest in purchasing your products.
Taking professional photos to showcase your jewellery designs can pay dividends in terms of brand awareness and sales. If you’re intending to scale your jewellery business, investing in good-quality photos is the way to go. From winter picks to new arrivals, you want your customers to have the experience of being in a jewellery storefront through your imagery.
Not only will high-quality images contribute to brand recognition and sales growth, but they will also give customers the feeling of being inside a jewellery store when they view your images; whether it’s new arrivals or winter picks. Your images should provide an immersive experience that gives potential buyers as much visual information on the jewellery they’re interested in as they require.
5. Utilise social media and other online channels to promote your business
Promoting your business through social media and other online channels is an effective way to grow your customer base and increase sales. Developing a comprehensive digital marketing strategy is key for success, as it can make all the difference in getting noticed. Underscore the positive elements of your product or services so customers know why they should trust your brand.
You can also increase brand awareness, garner organic reach and precisely target potential customers by utilising SEO, content marketing and influencer outreach. Remember that having multiple online channels not only allows you to tailor diverse micro-campaigns to various audiences, but also provides valuable insights into customer preferences and how various online campaigns perform.
