Unfortunately, you cannot touch or try on anything in the online store. The seller will have to help the buyer perceive the product in a way as close as possible to the real-life experience. Apart from holography (unavailable to humanity at the moment), the only way to do this is with quality photos.
More than that, a poor-quality image will impair the visual perception of the product and the brand as a whole, causing the buyer to doubt the professionalism of the seller or manufacturer. This is usually how the conversion rate decreases, which is often followed by bankruptcy.
Squareshot knows everything about modern eCommerce product photography for the website and is ready to share with you an innovative perspective on the problem in the blog.
Current eCommerce Photography Trends
A product must have a presentation
It is best to make visible the nuances that you want to draw the attention of the buyer to. This means that the product should be lit from all angles, not cast shadows that make it difficult to see, and the image must clearly indicate the brand. The photographer’s task is to show the advantages that are invisible in a regular store. No, not to embellish, but to emphasize the dignity with artistic means.
Many elements can make a photo objectively good. For example, good light or white background. However, the eventual attractiveness depends even more on the brand and its visual voice.
Brand’s visual voice
A visual voice is a well-established way of displaying a company, in which photography plays a huge role. It’s important to try to create interesting looks that appeal to your brand and customer. Every photo on your website is a moment when you have so much more to tell than the product at hand, and an opportunity to showcase what makes your brand special.
Delivering colors and sizes
Inaccurate rendering of the color or size of the goods can play a cruel joke. To prevent this from happening, use the gray card to set the correct white balance. The color checker will help you create a light reference for post-processing.
The picture should provide an understanding of the actual dimensions of the product. Use product representations in real-life situations, in an environment that provides accurate reference, can add volume and showcase its true size, contours and silhouette.
Multiple angles and 3D view
It is always better to use 3D visuals or a 360-degree view where you can. A good photograph gives the impression that you are looking at the same subject from different angles when viewing several similar images. The more visuals the better. Close-ups and zooms are a plus. The product must be shown from all sides.
Light
Lighting can affect the display of color and texture in a major way. It shouldn’t create unwanted shadows or discoloration due to poor white balance. Several light sources can be used, but one should be the main one. Others are needed for filling, backlighting, creating an evenly lit space in which all the attention is paid to the product being filmed.
What Equipment Is Required for High-Quality Product Photos?
The basic set of high-quality product photoshoot equipment usually includes:
- Good DSLR camera;
- White screen for a background;
- A lightweight and durable tripod;
- Some light source, can be a softbox;
- A reflector that will provide a soft reflection of light.
The pictures need to be edited, made fresher, and the colors ─ brighter, richer, and juicier. You can go further and use virtual reality for the completeness of perception. If the buyer can “rotate” the product with the mouse, they will see all its advantages.
Don’t forget about the high-quality descriptions and the stylish design of the showcase itself. And then eCommerce photography is sure to bring success to your products with buyers.
