There are very few businesses these days that can compete in whatever their market might be without the use of a business website. That even goes for businesses that are started by people who operate out of their own home. In fact, it might be even more important for home-based businesses to have an effective website since they have no specific storefront or place of business to act as a form of advertising simply by being there.
Many people who own a business and work from home are aware of the importance of a great website. Yet they too often overlook some of the most important facets of website building. This could be because they are inexperienced with the skills needed to build a marketable website, or it could also be because they’ve left out some necessary component.
Nova Solutions Miami is an internet marketing firm that knows the do’s and, perhaps more importantly, the don’ts of the business website, and they know where some home-based business owners might be messing up. “Just having a website isn’t enough,” Nova CEO Anthony Novikov says. “It has to be functional, look desirable, perform all the necessary tasks and do the little things like SEO that can make a huge difference in business success. And it’s even more crucial for people operating their business from home to get this right because their website is their one chance to make an impression on people who might want to give them their business.”
Know the SEO
Simply building a website that explains what products or services are on sale and gives some information about the business is not enough. That’s because, without SEO, people might never get to the website to find it. “You have to understand that people who are searching for something online often don’t go past the results on the first few pages of the search engine before making their selection,” Anthony explains. “And the only way you can get on those pages is by SEO.”
SEO works through the utilization of keywords, which are the terms that customers might search for related to the business in question. Knowing those keywords isn’t enough, however. “You also have to remember that the search engines reward certain qualities in a website, such as ones with substantial content,” Anthony says. “If you just throw some keywords haphazardly around your site without attaching it to relevant text, you’re not going to make much of a positive impact. In fact, you might be causing a negative effect.”
Maybe you’ve done enough research to put together a website rich in SEO content. But what about the functionality of the site? If you want to sell things via your website, it might need a certain amount of technical expertise to put it together. “The quickest way to turn off a potential customer is to have him or hertry to purchase something from you and come up empty,” Anthony cautions. “You most likely won’t get a second chance to make that sale, and, worse than that, the customer might spread negative words about your business out of frustration.”
A business website also needs a clean, fresh look to excite and entertain customers. Utilizing graphics, video and other techniques to grab the attention of visitors is a good way to engender customer loyalty. Bare-bones websites that are constructed through simple do-it-yourself templates often speak poorly about the businessowner. It’s better to go the extra mile and employ professionals to get the job done.
It’s also important that your website possess the kind of intuitive design that makes it easy for visitors to find what they’re seeking. “A common mistake made by homemade business websites is that users who do visit find it clunky to get from Point A to Point B,” Anthony says. “Poorly-labeled pages, links that go nowhere useful, and other mistakes can really turn visitors off.”
If you’ve been using a homemade website for the business you operate out of your home, you might want to consider getting a second opinion. Maybe it might even be time for a revamp. In any case, a professional set of eyes on your website could be just what it needs to turn the corner from workmanlike to wonderful.