Over the weekend, major metropolitan areas nationwide were lit up with massive music festivals to toast to the start of 2017. One such music extravaganza slayed all others in the Midwest: the first annual Snowta NYE festival. Taking place at the Minneapolis Convention Center, Snowta NYE attracted thousands of music lovers and shut down the final night of 2016 with performances by Waka Flocka Flame, Big Gigantic, Hippie Sabotage, and more. The festival also generated unsurpassable brand awareness for the top notch beverage sponsors like 612 Brew, a Minneapolis favorite.
Snowta NYE 2017 was definitely one for the books. It featured multiple enormous music halls filled with attractions like a giant slide, a colorful ferris wheel, a skateboarding demo by 3rd Lair & Cal Surf, bars everywhere you looked, and stages chockfull of enchanting light installations. In one hall, Velvo got the party started with his electrifying set filled with thundering trap beats. Hippie Sabotage then blew everyone away with their riveting set featuring their renowned remix of Tove Lo’s “Habits” (Stay High). Infected Mushroom also shut down the Gray Duck Stage with their psychedelic trance set and mind-blowing visuals.
Later in the night, everyone rocked out and counted down to the new year at Big Gigantic’s vibrant show. The massive crowd danced and laughed under a cloud of colorful balloons and toasted to 2017 in magnificent party fashion. Other major highlights were the performance by lyrical phenomenon Prof, a local Minnesota rapper, and Waka Flocka Flame’s adrenaline-boosting set. He performed all of his top favorite hits, including “Rooster In My Rari,” “Round of Applause,” and “Wild Boy.” His set was definitely not one anyone wanted to miss.
Tipper closed out the festival and helped the thousands of attendees welcome 2017 in the highest of spirits. In all, SNOWTA NYE was a spectacular time and helped to further secure Minneapolis’s place as a top musical hub in the Midwest region. For Minnesota companies looking to get the word out about their offerings in the Twin Cities market, definitely sponsor next year’s Snowta NYE festival. You are guaranteed to amass countless new followers and reach a new milestone of success and brand recognition for the New Year.
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