While the world is moving towards digitalisation, people have started strongly using the digitalised way to live their lives better than ordinary ones.
Digital marketing has also developed as an important aspect in itself overtime helping different businesses gain popularity. It is regarded as a more efficient way of interacting with and attracting consumers towards your industry.
Email marketing is an essential part of this concept and email verification plays its role in ZeroBounce.
We have listed below a few things that all should know about email validation.
1) Actual Meaning of Email Validation
Email validation actually analyses the contacts of the user or the individual. After scanning the contacts it determines which emails are active or inactive. Some email validation systems also offer a feature by which they let the user know whether a particular email is really inactive or just unresponsive to your messages.
This will help eliminate unnecessary emails, focusing more on the legitimate ones.
2) Resolve Data Entry Errors
The email validation systems have now become so advanced that they can resolve any data entry errors or human typo mistakes.
Sometimes data entry operators can also make spelling mistakes while typing up emails; this system will automatically aid you in reaching that individual through the means of email.
The advanced email verification systems correct these human errors, making it possible for you to reach each and every person you have in your records.
3) Better Campaign Performance
Email validation enforces a better campaign performance. Digital campaigns are conducted over the internet by the means of email marketing.
These campaigns are successful only if they perform well which means that they are able to reach a large scale of people in a limited time and they are receiving good responses as well.
There are some things which debar the campaigns from performing well like inactive email addresses.
Here, the email validation system plays its role, further enhancing the performance of the campaign.
4) Eliminate Spam Traps
Spam traps have become a very common thing these days. Generally it has been observed that old and unused emails have a higher probability of turning into a spam trap.
Spam traps are basically email addresses that are no longer active but are still being observed. If one sends an email to any of these email addresses even by mistake, it may report it as spam.
Ultimately, these spam traps can lead to a huge decline in your image as a sender. To avoid such hustle, email validation is the best way to get through this.
5) Prevent Hard Bounces
Hard bounces are basically email messages that are sent back to the sender only. This happens when one may have sent emails to an incorrect email address which does not exist.
A hard bounce taking place once in a while isn’t a big deal, but if it is taking place consecutively, then it is harmful. It can lead to the creation of a bad sender reputation.
Email validation is a system that is made to tackle such a scenario.
