If you are all set to launch your website, where you want to sell some of the finest products, there is one thing that needs special attention – the packaging of your product. Now you must be wondering why packaging matters, after all, it’s what’s inside that should be of importance. But that’s not the case when it comes to shipping products.
You can have a fancy website with all the elaborate product details followed by good customer service and delivery services, but if your packaging is not right, then you might have to give your business a second thought.
Product packaging is not just limited to a simple box; it is the first impression that can make or break your customer response in the long run. Therefore, the packaging is equally important as the product itself. It not only has to be specific and precise but also cost-effective too, so that you can ensure the safety of the product while saving a decent sum of money.
If you are still lost about what should and should not be done for packaging products, then put your worries to rest as we present you with a detailed guide on how to package your products for safe shipping. Follow these tips to deliver a performance that will be more than just a product.
Get down to the basics:
Choosing a cardboard box involves no rocket science. However, there are a few things that should be checked before you ship the product. Use cardboard boxes that are durable enough to last the entire journey from the shop to the customer. All flaps of the box should be completely intact and should not have any tears or holes in them. Try not to over-stuff the box to save some bucks because if the box tears, you will have to bear a much greater loss as boxes are the first things that customers notice.
At times the tape comes off the box before the product reaches the customer; this can cause damage to the product. Therefore, using the right tape is necessary to keep the box and the product intact. Always use a clear or brown packaging tape or paper tape to secure the seal and avoid using duct or cello tape as they can damage the box or can come off easily.
Every product has a different level of fragility; where clothes can be stuffed into a small box, a wall clock can be squeezed in. In order to protect the product, use boxes that are of the right sizes and with the right materials. For instance, use a corrugated outer box to enclose small boxes and for fragile items like glass or ornaments, use extra padding, so that nothing breaks on its way.
The size of the box can also have a great impact on the packaging cost. If you use extra-large boxes even for smaller products, then you are just adding up your shipment costs because bigger boxes are not only expensive but to fill them you need extra material, which eventually leads to extra weight and more shipment costs. Analyze the size of the product and find a box that fits perfectly.
Think outside of the box:
The key to run a successful business is to keep the customers satisfied enough that they shop again from your website. If the customer receives the product at the right time and in the right condition, then there is a higher chance that he or she will shop again. And with a little customization, you can increase these chances to another level.
You can design a logo for your company and have the boxes customized with your logo. You can also use different designs for various products, such as specific boxes for girls and boys. This will help you attract more customers. However, customized boxes can also add up to your packaging cost, and if the customized boxes do not come on time, the product delivery can be affected. To avoid any delays, it is better to order the boxes beforehand.
Use labels for easier identification of the packages:
Shipping of products not only takes time but it also involves some people handling the package. This is when a lot of packages can get lost and misplaced, but good packaging can make the shipment safe and smooth.
Always use labels that can stick to them throughout the journey. But sometimes even the most durable labels can tear; to avoid any loss add the label inside the box too. Make sure that the label contains all the necessary information regarding the product and the recipient. The fewer packages that go misplaced, the more you save.
When the delivery date is around the corner a lot of mistakes are made, especially with the labels. At times the label is applied to one big box, which has all the smaller boxes. Packages can easily misplace if labels are not applied to every single piece.
Early protection saves from later losses:
When packaging the box, use one of the best banding tools to make sure that your boxes are well-protected.
Even if you check all the boxes (literally and metaphorically), there is always a chance that things might not turn out as per your plan. But you can definitely cover the loss and avoid the delay if you have parcel insurance coverage. Like any other insurance policy, you can insure your parcels and recover any damage that can occur during the shipping process.
There are a range of companies that provide excellent parcel insurance services ranging from electrical appliance insurance to clothes, etc. Keeping the packages insured can help you save a lot of time with quick recovery of any damage. Also, your customers would not have to wait any longer, and you would clearly not have to pay extra for the new product.
Using the above-mentioned tricks, along with quality products, you can ensure a successful ecommerce business. And now you know all the secrets to package a product for safe shipping.
Gear up and start your service today!