Like any business model, dropshipping has its own advantages and disadvantages. Low startup capital, convenience, and the freedom to experiment with a huge variety of products are among its major advantages. But when it comes to its main disadvantage, you have less control over the entire fulfillment process. The most important question here, though, is: “Which products can sell well?”
Finding the right products to sell is not necessarily a complicated process, even if you are new to this thing. Still, it is important to fill your online store with high-potential dropshipping products. So, if you are interested in dropshipping and want to know how to choose high-quality dropshipping products, this guide can help you. Let’s dive in!
#1. Find Trending Products
Products that are currently trending will always be great options for your dropshipping business. If you are having a hard time finding the right products for you, it is more efficient to look into those that are trending. There are sites out there that can help you determine which products are trending. This includes, but not limited to, Wish, Google Trends, and Kickstarter.
Just give these resources a look-see and find out which trending products can be suitable for your online store’s virtual inventory. Of course, you also have to understand how you are going to market these products to your audience. So, before you finalize which trending products you want to have, make sure to do your own in-depth marketing research first.
#2. Find A Niche Dropshipping Product
At the end of the day, you would want products that customers will buy. This is where targeting a specific niche (and if not oversaturated – even better) with your dropshipping business can be of huge help. You can go to Google Trends and check which niches have high potential or do some research on Amazon. You’ll probably find at least two to three niches that interest you and have a wide range of high-quality products to offer.
Running a niche dropshipping store (especially small-to-medium niches) means having less competition, in most cases. Why? That is because you will be targeting a smaller audience. This also means that your marketing efforts will probably be even more targeted and affordable. Even more so, you can rank your online store on search engines faster, which is good for your dropshipping store in terms of long-term organic growth.
#3. Focus On Supplier Reputation
Part of selecting high-potential dropshipping products is ensuring that the supplier actually has a good reputation. You want to have the peace of mind knowing that these suppliers can hold their promise and fulfill their role as agreed. Sure, you have trending products in your inventory, but are you sure about these products’ suppliers? Are they reputable enough to guarantee the fulfillment process? Otherwise, you will have a hard time ensuring customer satisfaction, and your reputation will go down as well (some services can help you maintain your reputation in cases of disputes, read this Purchase Guard review to learn more how it works).
Your best course of action is to find a company that specializes in dropshipping and has years of experience in the field. You can also contact other suppliers beforehand, but make sure you are familiar with their dropshipping model. You want to be on the same page with these suppliers if you do not want your relationship with your customers to be jeopardized.
