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Interview with Sales Expert and Author Dave Cook

Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview David Cook, an in-demand expert on sales training, coaching and motivation around the world. He is the author of How to be a Great Salesperson…by Monday Morning! David Cook breaks down the complexity of the sales process into easy-to-digest nuggets that can help anyone to become a sales ace by next Monday morning.
Subjects discussed in podcast include:
- What coughing has to do with selling
- Key ingredients for any sale
- Getting the customer laughing
- Why you should say your customer’s name over and over
- Asking YES questions
- ABC – Always Be Closing – “Assume the Sale”
So, tune in and learn how you can be a great salesman by the next workday!
Episode Sponsor: Prime Time Network * Bthe1.com
Interview Guest:

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