The craft brewery industry is booming and shows no sign of slowing down. Every year during the warm spring and summer months, craft beer startups amp up their marketing game and attend beer festivals to give consumers a firsthand experience of their available taps. One such SoCal beer festival took place over the weekend that truly surpassed all others in terms of size: Newport Beach Beerfest 2017, held at the Newport Dunes.
Home Business Magazine had the opportunity to attend Newport Beach Beerfest, which was presented by Rockstar Beer Productions, and there was only one way to describe it: sensational. The thousands of attendees were able to indulge in unlimited pours from top notch breweries in California and beyond, all while taking in electrifying performances by The Black Eyed Tease (a Black Eyed Peas tribute band), No Doubt Tribute, and Bass Punks. Tasty food trucks were also on standby for when the beer lovers got hungry.
The fantastic part about Newport Beach Beerfest was that it offered sips and brews to satisfy every palate. As per usual, the attendees swarmed the tables for Orange County favorites Newport Beach Brewing Company and Four Sons Brewing in Huntington Beach, as well as Lost Winds and Left Coast Brewing Company of San Clemente. Los Angeles breweries like Reel Brew Co. were also a huge hit.
Both new and established brewery startups beyond the California state line also attracted many new fans. The lines were long for Left Hand Brewing Company and Breckenridge Brewery (both of Colorado), as well as Four Peaks Brewing Company in Arizona. Newport Beach Beerfest 2017 even attracted international breweries, such as Wendlandt Cerveceria and Baja Brewing Company (both of Mexico).
In all, Newport Beach Beerfest 2017 was a resounding success that helped top local, national, and international breweries connect with thousands of excited beer lovers. The brewery owners were able to discuss what makes their various taps unique, as well as gain new fans and loyal customers. If you own your own craft brewery endeavor, definitely plan to attend Newport Beach Beerfest 2018 or another one of Rockstar Beer’s top-rated beerfests to enhance your brand recognition in the flourishing craft brewery industry.
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