As many large retailers struggle with competition from e-commerce, in the small business sector even having a website is not yet a foregone conclusion, according to the May 2016 SurePayroll Small Business Scorecard®.
Nearly 1 in 3 (28%) of small business owners reported not having a company website for their business. For those that do have a website:
• 52% hired a firm (creative agency/web development company) to build the site for them.
• 20% hired a freelance designer/web developer.
• 17% built the site themselves with the help of a service such as Squarespace, Wix, Duda, Weebly, etc.
• 11% had a web background and built the website completely on their own.
Only 26% reported having an e-commerce component to their site, where they are selling products and services directly to customers. A significant number (42%) said the web really isn’t that important to their business, while roughly a quarter of small business owners feel they could use help with website design, functionality and content.
It’s gotten to the point where it’s easy to build yourself a website, but to build one that really functions well for your business and represents your brand is still a challenge. That’s why you’re seeing the majority still paying professionals to do it for them. Setting up an e-commerce site, with all of the technical items that have to be handled correctly, that can be a costly, complicated endeavor for a small business owner. The old fashioned approach to sales – building relationships, making calls, pounding the pavement – is still very much in play.
About SurePayroll
SurePayroll is the trusted provider of easy online payroll services to small businesses nationwide. Whether a business has 1, 10, or 100 employees, SurePayroll delivers peace of mind by combining innovative, industry-leading technology and personalized support from an award-winning, U.S.-based customer care team. SurePayroll also provides private-label and co-branded services for accountants and banking partners as well as offering efficient online solutions for managing 401(k) plans, health insurance, workers’ compensation, employee screening and more. SurePayroll is a wholly owned subsidiary of Paychex. For more information, please visit www.SurePayroll.com. Follow us on Twitter – Circle us on Google+ – Connect with us on LinkedIn – Like us on Facebook.
About Paychex
Paychex, Inc. (NASDAQ: PAYX) is a leading provider of integrated human capital management solutions for payroll, HR, retirement, and insurance services. By combining its innovative software-as-a-service technology and mobility platform with dedicated, personal service, Paychex empowers small- and medium-sized business owners to focus on the growth and management of their business. Backed by more than 40 years of industry expertise, Paychex serves approximately 590,000 payroll clients across 100 locations and pays one out of every 15 American private sector employees. Learn more about Paychex by visiting www.paychex.com, and stay connected on Twitter and LinkedIn.
