In the United States, the online casino industry is a multibillion enterprise. Established casino brands have the lion’s share of the market, but new competition emerges all the time. Whereas with most markets, new players have to work hard to get a percentage of it, but new online casinos with good marketing can establish a player base relatively quickly.
Due to recent events resulting in worldwide lockdowns and millions of workers being at home under the Federal Pandemic Unemployment Compensation Program, the market is set to grow and grow.
With a crowded market are there advantages to trying new online casinos, or should you stay with established brands? Are there hidden advantages to playing a new offering that the older ones have missed? That is what this post intends to find out.
New Online Casinos
In the first instance, new online casino sites should be checked to make sure they are:
Legitimate – All online casinos must clearly show they comply with regulations. Unlike European countries, America’s regulations tend to be state-driven rather than federal. Many fall under the Kahnawake Gaming Commission based in Canada. However, two bodies, the Nevada Gaming Control Board and the New Jersey Division of Gaming Enforcement, have been established to regulate casinos across the country. When researching US casinos, ensure that the terms mention at least one of these three bodies in easily understood English.
Secure – All online casinos should encrypt data and have industry-standard security in operation. This is essential to protect not only your bank details, but also your anonymity. Ensure that any new operator in the market can show that they take this side of gaming very seriously.
Transparency – All new online casinos need to be transparent about the rules they lay down. This is particularly important when it comes to payouts and bonuses. Again, language should be clear and precise. You should know exactly where you stand from the get-go. This is very important and essential for new US casinos to build trust.
Support – All new casinos should provide 24/7 support, ideally employing a real human being rather than a bot. Although chatbot technology is improving all the time, you need to get to the heart of issues quickly should you encounter problems. Again, new casinos need to implement good customer service to compete.
Newer casinos often offer slightly better incentives to attract new players. As they are trying to break into the market, you may find bonuses and other offerings are slightly better than established brands.
The play experience may also be better. Newer offerings tend to come into the market with the latest technology deployed. Older brands, that update say every six months to a year, may have a slightly outdated feel when compared. Newer casinos may have aspects such as live streaming, where an actual croupier deals actual cards. It is worth sampling new casinos just for the experience.
Leveraging sign-up bonuses and clever play can greatly increase your winnings, and if you become an established player, you’ll have other bonus options to consider in the long run.
Established Online Casinos in America
Although on the surface, you may feel that new casinos are the way forward, there is a lot to be said for the trusted brands. The trust element is already there, so you know you’re not going to lose your winnings on a ‘technicality’, and they are true to their word on when they pay out. You also know that the checks outlined earlier are already in place. They would have gone out of business if they hadn’t been there in the first instance.
Many of the established brands have pioneered the technology that has made the casino industry so strong. As such, you may find things work that little bit better on an established online casino, especially given everything is in place and you know where you stand.
Established American casinos know that they operate in a highly competitive market. They know they have to provide competitive bonuses to new and, more importantly, existing players. They haven’t gotten this far without knowing how to make their offerings enticing.
The only downside is that now and then, like in other industries, they can from time to time take the player for granted. A chink in their armor if you will.
New Online Casinos vs. Established Brands
There are no hard and fast rules for choosing to play newer offerings over established casinos or vice-versa. The trick is to find the casino that offers the best bonuses, be it a new US casino or an established brand, and go for the best feel. The one you will enjoy playing.
Casinos tend to specialize, so you’ll find that some offer a better slots experience, while others put forward better tabletop games. Choosing the right one depends on the casino experience you want.
As such, it is worth shopping around. You want the best bang for your buck and that satisfying feeling of a great win. You’ll find this in both new casinos and established ones.
