Search Engine Optimisation, or SEO, is the range of techniques used to get a website found on page one of Google.
There is no one silver bullet. There isn’t one thing you can do that will guarantee optimisation success. Activities for a committed SEO strategy include link building, writing lots of information and looking into the technical health of your website.
To get ahead of your competitors you need to give Google all the clues you possibly can. And these clues are what’s called optimisation techniques. The more clues you have, and the better quality those clues are, the more you’ll win in the SEO space.
It can take 6 months and even up to 3 years for optimisation to get results, so SEO is a long-term commitment and strategy.
SEO wiz Fiona Blinco has compiled this fun, easy video, using Google’s own starter’s guide, to give you an introduction to SEO in 15 minutes.
Fiona Blinco
Fiona has a Graduate Certificate in Social Entrepreneurship and Innovation and a Graduate Certificate in Business Administration from the University of Adelaide. She has worked in national marketing roles for the Medic Alert Foundation, Whale and Dolphin Conservation Society and Multiple Sclerosis as well as 15 years experience in fundraising in the not-for-profit sector in South Australia.
Fiona started up her own business in 2016. DIY Digital specialises in online marketing and websites for small businesses, local shops and professionals. Fiona is passionate about the Shop Local movement and regularly presents seminars and workshops on Google, MailChimp and online marketing techniques. Keeping customers loyal and finding new ones through a savvy online presence is what she loves to do, and share, with home business owners.
