Product startups seeking to sell via ecommerce sites like Amazon often start on a budget that limits their marketing opportunities. But, today, the quality of a company’s visual content marketing can easily kill a startup. Photos and videos are more important than ever.
In fact, one advertising survey found that having a good quality product photo was the most important factor in influencing a purchase — even more important than reviews. This video by The Light Committee outlines how a product startup can ensure they use high-quality visual content through the various life cycles of their company — from launching the initial product to leveraging its success for more enhanced visual content to drives stronger sales.
