SprezzaBox Keeps Men Looking Good and Generates Nearly $1M in the Process
By Andrew Matthews
The power of technology has been proven in an incredible way, and the masterminds behind SprezzaBox could not be more excited…and neither can their plethora of satisfied customers. A leading men’s monthly accessory subscription box brand, SprezzaBox provides its subscribers with carefully curated boxes of 4 to 5 fashion goods (ties, socks and more) and one grooming product for as low as $28 per month. Launched in May 2014, the company targets younger gentlemen working in an office setting who aim to be stylish without breaking the bank. As such, SprezzaBox admirably generated approximately $1,000,000 in sales in its first year.
The name of the company was derived from the word “Sprezza,” an Italian slang term that means looking good without seemingly trying. And being that the company delivers tangible products that must be physically delivered, it made perfect sense to simply call it SprezzaBox. “SprezzaBox was created to fill the need for those who cannot afford a personal stylist and simply don’t have the time to find great quality brands at the right price,” states CEO Philip Sblendorio. “These days appearance is very important, and we are delivering the solution in a creative way at an affordable price.”
SprezzaBox attributes a great deal of its growth to the power of the Internet. Philip adds, “My Instagram account began to grow and was very influential in the menswear space. I wanted to create something unique and market it through my Instagram page.” Ironically, neither Philip nor his co-founders have a fashion background. Philip lends his success to his 8+ years’ background in finance, COO Lenin Batista spent years working in the real estate industry before managing back-end operations, and Creative Director Disi Fei, who currently lends her fine eye of styling and building a strong social media following, spent 6+ years as a public school teacher.
Philip reflects, “We turned one of our co-founder’s second bedroom into a home office where we answered emails, handled marketing, and packed boxes.” The company has since moved into a large office space in New York City, and they now have several employees to help run the operation. They also have a warehouse wherein they manage their own fulfillment.
It is the company’s desire to flourish into a household brand, and from the looks of things, they’re on the right track. Visit SprezzaBox online at www.SprezzaBox.com. HBM
