British footwear brand Duke + Dexter is excited to announce that it is joining forces with iconic American rapper, Snoop Dogg, to create a footwear collection, launching in June. Duke + Dexter have partnered with Selfridges as the exclusive stockist.
The collaboration is inspired by the ‘pool to party’ lifestyle, and is made up of 18 bold and eye-catching Duke + Dexter styles. These include the Duke loafers, Reed mules and Dexter slides, adorned with Snoop Dogg motifs.
The Snoop Dogg collaboration, will be a limited edition run of just 1,000 pairs that are numbered individually to mark their exclusivity. Following the re-launch of the brand in March, Duke + Dexter vowed to create limited edition collections to ensure that each pair of shoes is unique to the individual, with the aim of ensuring a more sustainable production approach.
Lee Rogers, Head of Product at Duke + Dexter said ‘I wanted to try to bring something new and fresh to the collaboration and products. Snoop is such a legend and the weight of doing this well was always in mind…’’
The Snoop Dogg collection launches on the 10th June, with prices starting at £160.00.
Home Business Magazine spoke with Snoop Dogg and his team about the partnership.
Why did you decide to collaborate with Duke + Dexter?
“D+D is a brand we have known about for a while now. They done some dope bespoke pairs for Snoop in the past and every time they designed Snoop something different and fun. Snoop loves the quality and the finish every time.”
What was the inspiration behind the collection?
“Snoop’s original idea was to create the loafers with the dice embroider on – smooth casino feel. The team at D+D then built out the collection around this ‘pool to party’ concept which takes you from your casual pool slide vibes, all the way to your suave evening loafer feel.”
Describe your collection in three words?
“Snoop love, jokers and having fun.”
How is Duke + Dexter aligned with your own style?
“They classy, they real.”
