Former Marketing Exec Brings Fresh Take on Classic Children’s Denim, Expertly Made at Brand’s In-House State-of-the-Art Manufacturing Facilities
Blu & Blue founder Aaina Jain combines her corporate brand marketing experience with her family’s 35 years heritage in manufacturing quality denim for renowned private labels to introduce a far superior, safer (and tested), contemporary clothing brand for your children.
Born into a clothing business family in India, Jain grew up around fabrics and techniques of supreme craftsmanship. At an early age, she developed a passion for fashion and understood the skill, detail and dedication to making a well-made garment. She came to America to pursue her dream and studied marketing at Emerson College in Boston. Thereafter, she dedicated herself to the world of brand marketing at Estee Lauder, Jo Malone, La Mer, GAP and Banana Republic.
Jain returned to her roots when she realized that there is so much more to denim than just jeans and jackets. She found her inspiration to bring variety of beautifully constructed contemporary styles using a versatile and timeless fabric. With the ability to bring a high-quality denim product that is safe, sustainable and expertly made for children, Blu & Blue, was launched in December 2015.
Jain’s philosophy of “Do what is right, not what is easy nor what is popular” is reflected in the foundation of Blu & Blue, a product-first company.
As one of the few vertically integrated independent companies, Blu & Blue has control of their manufacturing and wholesale levels, allowing the company to meet quality excellence.
Blu & Blue’s ability to access premium fabrics from renowned mills world-wide along with our product design expertise, makes each Blu Product a well-designed, mindfully-made and contemporary product with quality you can feel.
All Blu & Blue fabrics are free of lead, phthalates, and flame-retardants. To meet high standards of excellence – every step of the design and manufacturing process, from start-to-finish, is conducted in-house. Each Blu Product is thoughtfully designed, cut, stitched, ripped and repaired and washed at the company’s very own state-of-the-art sustainable and eco-friendly manufacturing and washing facility. Here, Special Softeners and treatments are used to make the fabrics butter-soft for extra comfort and luxurious texture and look. The company also uses “saliva friendly” fabrics that are pre-washed for a safe and super soft garment.
“Our Mission is to do Denim Right”, Jain said. “We care about our kids, our craftsmanship, and our heritage. Each Blu Product is made with you in mind – a quality conscious, fashion forward parent who values well designed, elegant, and sustainable clothing for their children. Each product is thoroughly quality checked and given the Blu seal of approval before it is packaged and shipped directly to you.”
She adds, “There is so much wastage in the clothing industry today. Mindfully made, our designs are cut and sewn with new technology and key attention to detail helping us to adapt innovative ways to avoid wastage. We have invested in sustainable resources, all water used in washing our garments is heated by solar panels, and then recycled for later use. Our facility has the capacity to process and treat 300,000 liters of chemical water per day. We also heat 75,000 liters of water everyday using our solar water heating plant. We care for our environment and have made effective policies to save trees and paper throughout the company.”
Ensuring the safety of children is key to the manufacturing process of the apparel. Each Blu & Blue Product bears the seal of approval, which means:
- Every garment is passed through needle detector machines.
- The only fabrics used are free of lead, phthalates, and flame-retardants.
- All of the buttons used are Nickel free.
- Every Blu garment is tested for strength and durability.
- Each button used on each garments is passed through a 16 pounds pressure and 10 passes of thread for secure attachment and strength.
- Every garment is tested for any lead contamination.
Since its launch in December 2015, Blu & Blue has built a successful brand following with retailers, customers, influencers and celebrity fans. The brand has rapidly grown and is appreciated by their customer following. “There is something modern yet traditional about denim, and we embrace that in our clothing. Our clothes are wearable all year long and versatile enough to be dressed up or down. We bring a whole new meaning to denim,” Jain said.
The brand’s meticulous craftsmanship and in-depth understanding of denim as a primary fabric have brought an originality and uniqueness that the market hasn’t seen before. Jain’s vision of creating elevated denim clothing styles has taken Blu & Blue to the next level.
Blu & Blue’s seasonal collections focuses on contemporary, fashion-forward, safe (tested), and comfortable pieces. They are adorned with beautiful hand embroideries, interesting denim techniques, washes, and variety of different fabrics that bring newness and uniqueness to each product. Basics are brought back each season though the majority of the collection is fresh and stands out from anything else on the market. Comfortable, soft, yet it’s durable to stand up to active playtime.
Some of the key items in the line include:
- Baby and Junior girl dresses with embroideries and special detailing such as pintucks, peter pan collars, trendy silhouettes and styles.
- Classic and European inspired denim jackets for boys and girls. The military style denim jacket with beautiful antique gold buttons is a must-have. They are also known for their embroidered bomber jackets – detailed with intricate colorful embroideries, comfortable, and wearable all year long.
- Butter-soft, colorful, chemical safe rompers for babies are also very popular. The rose romper and bloomer set and minted romper and bloomer set are offered in a beautiful soft red and mint green color cotton chambrays. Lined with interesting prints, these rompers have been their best sellers.
- The classic denim shirts and jeans detailed with studs and crystals, make them special and versatile pieces that can be worn to a play date or a birthday party!
For more information, visit Blu & Blue at bluandblue.com
The product line is available at fine retailers in the U.S. and world-wide.
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