Somewhere in between fashion and novelty lies the fast-growing concept that is OppoSuits. Based in Amsterdam, OppoSuits was founded by Jasper Castelein, Jelle van der Zwet and Guus Bakker to take on the regular, boring business suits of the world. On a mission to tackle the fashion industry with fun, yet stylish suits that are far from the norm – except for quality and fit – the men behind OppoSuits are all about helping people of every age group learn to find their less serious, yet sophisticated side.
Backpacking through Vietnam, two of these entrepreneurs were inspired to create bright orange suits for the Dutch holiday King’s Day. Taking until 2012 for the idea to manifest fully, the team created 2,000 of the orange suits before the 2012 UEFA European Championship soccer competition. They sold out in two weeks.
“The quality and fitting are better than costumes, but it isn’t really fashion either. We basically created a whole new playing field between those two markets,” says OppoSuits co-founder Guus Bakker,
A year and a half later, OppoSuits was expanding across the globe to America, which has since become it’s largest market in terms of revenue and products sold. Now selling virtually worldwide with distributions centers in the Netherlands, United Kingdom, United States, Canada and Australia, they have even rolled out designs for women, boys and teen boys. The men’s and boy’s suits are sold as a three-piece set with matching jacket, pants and tie. The women’s suits come with a skirt and a jacket.
Bridging the gap between value, style and quality, the guys behind OppoSuits offer a modern approach to that timeless cut – with unlimited, wistful patterns. Creating licensed suits, the brand is teaming up with big names in entertainment companies like Warner Bros., Disney, Bandai Namco, Tetris Holding and Marvel to bring the uber fans of gaming, superheroes, and everything geeky their own form of unique expression through tailored, quality suits.
With more media attention than they can keep track of, OppoSuits still stands by their original core beliefs. Where they believe their strength lies, they are determined to live and breathe these goals just as they did five years ago. Dedicated to providing people with quality, yet affordable suits, the brand represents those who don’t take themselves too seriously but still want to maintain a sense of style.
Whether it’s a national holiday like Halloween, Christmas, or Fourth of July or a year round event like weddings, themed parties, proms, bachelor parties, or festivals, OppoSuits has you covered. If you’re searching for a brick and mortar space to browse through these niche designs, OppoSuits suits are sold at well-known retailers such as Macy’s, Nordstrom, Lord&Taylor and international chains like Selfridges, John Lewis and Hudson’s Bay.
“It was not easy to get our products in a department store like Macy’s. Co-founder Jelle came up with the idea to suit up the whole buyer’s team for the annual Christmas company party. The moment the CEO saw the suits, he asked ‘do we already sell these suits?’ and then the deal was made.”
Creating this niche market that didn’t even exist before the brains behind OppoSuits, these entrepreneurs stay fresh to keep ahead of the competitors. With other brands attempting to imitate their designs, it’s clear that this team is unlike any other in the market.
In just five years, they have set up a range of over 100 designs, acquired customers in over 50 countries and their goals keep getting bigger. With endless possibilities for this new, unique company, the masterminds behind OppoSuits have proven that there’s a substantial group of people out there who require clothing with style and flair.
“Our ambitions keep exceeding our accomplishments, so luckily the end of our journey is nowhere in sight.”
No matter the season or event, OppoSuits has the fun, formal and festive designs to make any fashion lover stand out – without sacrificing style. Mastering the art of selling awesome, crazy suits, this successful adventure has taken these three entrepreneurs halfway across the globe, and into the closets of all those who value uniqueness over the normal, everyday monotony of business suits.
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