Carolyn Aronson is a successful entrepreneur, philanthropist and the founder and CEO of It’s a 10 Haircare, one of the only female-owned professional hair care brands in the world. She recently announced full ownership of the company.
A self-made entrepreneur, Aronson began her career with 20+ years as a hair stylist and salon owner, and continues to hold licenses in multiple states. It’s a 10 Haircare was born out of her frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. She began with a star product, Miracle Leave-In, and the line quickly rose to fame through pro hair stylists, who shared the cult-favorite product with their clients.
Now a successful, global hair product company with a passionate celebrity and consumer following, It’s a 10 Haircare products are sold in 25,000 professional salons and between 10,000 and 15,000 chains like Ulta, Regis and The Salons at J.C. Penney.
Carolyn’s brand has helped women and men across the globe look and feel their best, while also allowing Carolyn to pursue her key priorities: Making the world a better place, raising a successful family and creating a culture that embraces diversity. With her kind and creative nature, she’s designed and continues to run several meaningful initiatives:
- With her husband, Jeff Aronson, CEO of TitanFC and founder and former CEO of Cash4Gold, Carolyn raises four children and extends the values of philanthropy to them. She created Kyana’s Dream Foundation in her daughter’s honor which is focused on providing increased security, education and emergency response for children in schools. Following the tragic Sandy Hook shooting, Kyana’s Dream Foundation partnered with Pine Crest School to develop a safer community for children and a teachable plan of action in case of emergency.
- Aronson spends her time outside the office building green spaces. She transformed her former Fort Lauderdale home to a Silver LEED Certified building, the only green remodel in Broward County (South Florida). “Zen with a modern feel” is the way Aronson describes her home, and it mirrors her outlook on life.
- Giving back to the communities that have supported It’s a 10 Haircare is also a priority. Carolyn’s life is intertwined with her customers and devoted fan base that has made the difference through feedback, shared stories and heartfelt recommendations. These are just a few of the advocacy programs they support:
- Leaping Bunny
- Right Action for Women (Christina Applegate’s Breast Cancer Foundation)
- Boys and Girls Club
- Children’s Diagnotics
- Red Cross America
- Leukemia & Lymphoma Society
Carolyn made history this year as her company became the first indie-owned (not to mention female-owned) hair care brand to run a national Super Bowl spot. Proudly featuring individuals from all walks of life, Carolyn positioned the spot as a tribute to celebrating our nation’s diversity and to bringing Americans together, one hairstyle at a time. “This ad captures the true diversity within American culture – we are all perfectly imperfect in our own way,” she said. “I’ve always gone where they don’t go, and there is no better time to push the envelope.”
