Antar Penguin Launches New Social Initiative on Kickstarter

A Shirt for a Second Chance

One rainy day, while we were in the office vehemently discussing how the new Antar Penguin shirt should be high in quality, fashionable and appealing, someone out in the rain caught our attention. As we looked through the office windows, we saw someone on the streets rummaging through the trash bins for their dinner. It was in that moment we all decided that something had to be done.

Socially conscious fashion brand Antar Penguin has announced its latest initiative, “Smart casual – A shirt for a second chance,” launched on Kickstarter on Friday, April 29. To create the program, Antar Penguin has teamed up with Career Gear, a non-profit organization, which provides job skills training and assists the unemployed. Now, they can also give people the chance to dress for the workplace. For every shirt purchased, Antar Penguin manufactures an additional white shirt and works together with Career Gear to get the shirt out to those who need it most.

Antar Penguin’s mission is to make elegant, high quality products that bring people joy while contributing to the environment and society. To facilitate the “Smart Casual” project, the company seeks to raise $20,000 on Kickstarter over the next two months. By purchasing a shirt, customers will feel good knowing they may help save someone, or even a whole family, from becoming homeless. It will also help them to create a better life.

With a little initiative, these families and future generations can receive a helping hand. “A lot of major brands and companies send aid to other countries, but they forget that there are still some people in their home country like the United States that need help. We want to tell our customers to come back to help their own communities,” said Feng.