Selling Other People’s Products at a Markup to Generate Income

Person making a purchase
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There are many different ways to start a home business. Some are quite complex, take time and cost a lot of money. Others are super simple, can be set up in less than a day and require very little, if any, capital. It is this latter style of business we are going to take a look at today. Below is an example of a simple way you can make money almost immediately by finding a good product and selling it at a suitable markup.

Selling other firms’ products via your own online store

There are thousands of businesses across the world, like mydoorsign.com that use the internet to sell their products. This particular company literally only sells door signs and has been doing so for decades. Dig deeper into their website and you will see that the majority of their products are designed for use in business and commercial property.

Assess the demand

They are clearly very successful. Demand for this simple product is strong, far higher than most people would think.

Just look at the reviews section of their site and you will see over 15,500 reviews. All those people have bought and used their products. That, of course, means that they have tens of thousands of other customers who have purchased and have not left a review.

Type their website address into Semrush.com and you will see that they get a staggering 63k visitors from the USA alone in an average month. So, it is very clear that people are looking for this type of product.

Assess the quality

You should also check out how good the product is. The safest way to do this is to order one of the items yourself. If you would prefer not to do this, just find out what other people think of the products you are considering selling.

Where to sell

Once you have assessed the demand and determined that the product is good, it is time to start selling it. How you do that is entirely up to you. If you want you can order a batch of signs and sell them in a physical store or at a market stall. You could post a banner ad on your website. Some people simply list items on eBay or set up a Shopify store.

Others sell as part of an existing business that they run. If you are a painter or decorator, you could offer to replace or update the signage as part of the refurbishment service you offer your business customers.

There are all kinds of approaches that could work. Once you have someone who wants what you are selling, you just need to order that product and get it to your customer. Again, how you do it is very much up to you. It may even make sense to have the item shipped directly from the supplier to your customer. This is what dropshippers do, although they normally buy from wholesalers rather than retailers.

Consider talking to the supplier

Most retailers are completely comfortable with people selling their products this way. In fact, they welcome it. However, you do need to be careful. You have to think about how you market these products. It would not, for example, be a good idea to make it appear that you make the item.

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