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Interview with Brian Greenberg, Founder and President of True Blue Life Insurance
In a recent Gallop poll, sales professionals were ranked lower in honesty than the US Congress. That may account for why consumers are increasingly looking to peers rather than companies, gurus, thought leaders, and “experts” for advice on what to buy, watch, read, listen to and eat. Online companies such as Amazon and TripAdvisor are successful mainly because of user-generated reviews. As marketing analytics become more precise, consumers will continue to grow more suspicious, and the companies that will thrive in this environment are the ones whose salesmen don’t sell!
In this episode of the Home Business Podcast, Sherilyn Colleen and Richard “Capt’n” Henderson interview Brian J. Greenberg, Founder and President of True Blue Life Insurance and author of The Salesman Who Doesn’t Sell: A Marketing Guide for Making Money While You Sleep. He shares advice on how listeners can build successful reputations by leveraging reviews, social media, websites, and marketing efforts that will spur sales all without ever having to pick up a phone, and without selling!
“Each year entrepreneurs and business owners are bombarded with books and articles telling them how to be successful,” says Greenberg. “I want to help business owners cut through the clutter and understand the obstacles they face when it comes to marketing their companies. I know because I’ve been through it all and found a better way…better methods for understanding long-term marketing success.”
Brian J. Greenberg has founded businesses in e-commerce, marketing, and financial services. He has generated over 100 million in revenue from his businesses Touchfree Concepts, Wholesale Janitorial Supply, and True Blue Life Insurance. Brian has collected over 10,000 reviews and testimonials from customers, been named one of the most creative people in financial services, and has been called The Salesman Who Doesn’t Sell. As a multi-faceted entrepreneur, Brian believes in building integrity into everything he does, operating a business for the long term with a strong reputation, and a commitment to exceptional customer service.
Brian is giving away $100,000 of his book to help put an end to pushy salesmen and terrible service. Download a free audio version of The Salesman Who Doesn’t Sell for a limited time.
A successful SEO marketing professional with decades of experience developing passive-income businesses online, Greenberg―the salesman who doesn’t sell―shares in this podcast episode some of his unique, time-honed strategies to drastically increase sales without putting in overtime hours.
Subjects discussed in this podcast include:
* The best way to differentiate your company and accelerate growth
* What a salesman does who doesn’t sell
* How businesses can increase the lifetime value of its customers
* How businesses and websites can build trust
* How someone should go about getting a website for their business or upgrade their current website to look more professional
So tune in to hear Brian’s tips on how to sell your home-based business’s products or services without ever actually selling!
Global Venture Services * www.workparttimelivefulltime.com
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