As any presentation agency tells you, creating a killer sales presentation is essential for converting leads into sales. Picture this: You finally scheduled a massive sales presentation with your ideal potential customer. You eagerly jump in and show how awesome your company is and why the customer should sign up with your brand.
You whip up a PowerPoint presentation outlining the most important details you have about your company. Then at the end of your presentation, the room is silent. Meeting over. Opportunity missed.
If you ever experienced a meeting like this, you are not alone. However, that does not mean that you cannot stop it from happening again in the future! This article shows you how to create a killer sales presentation to prevent this from happening again.
Create a Killer Sales Presentation
Creating a killer sales presentation starts before you even start presenting. If invited to share a sales presentation, do not head in there without any preparation! Take time to adequately prepare and set yourself up to succeed. Here are a few things to consider.
Determine the Purpose
The first question you need to ask yourself is what is the purpose of your sales presentation? It might sound like a silly question, as many people reading this will immediately think the purpose is to sell the product or service on offer. However, I want you to delve a little deeper.
What do you want your client or prospect to discover or learn from your presentation? What are you aiming to discover or learn?
Determine the Needs
Before you step into any presentation meeting, you must establish your purpose, but you also must take the time to understand your prospect’s wants and needs.
Understanding what drives your prospect majorly affects how you create a presentation that perfectly suits what the prospect is looking for.
To do this, ask yourself the following questions:
- Why does the prospect require your service or product?
- What problem is your service or product solving for the prospect?
- What problem is the prospect facing each day that cannot be solved by your service or product, and is a potential gap?
Identify the Response
Once you determined the purpose of your killer sales presentation and fully identified your prospect’s needs, then move on to preparing your response. There is a big difference between constructing a response rather than a rebuttal. A response is a simple solution to the problem or problems that a prospect identifies. In comparison, a rebuttal is more defensive and less collaborative.
Establish the Environment
While this aspect sits fourth on this list, some argue that establishing what the presentation environment will be is the most important aspect of a killer sales presentation, and it is hard to argue with that.
The best presentations identify the environment before presenting to ensure the tone of the presentation and any activities or jokes that are suitable for the audience.
Before any presentation, ask yourself these questions:
- Do you know how many people will be in the presentation meeting?
- What are those people’s personality types? Are there more serious members of the audience or light-hearted ones?
- Do the meeting members want to hear all the facts upfront, or do they prefer more casual styles?
Determine the Plan
Now that you have some of the essential steps and considerations out of the way, move on to content preparation. Here are a few things to consider:
Prepare what your opening and closing statements will be.
Suppose you determined what the environment will be like. In that case, you will establish whether an activity or joke goes down well with your audience. Planning your opening is essential, because it sets the tone for the remainder of your presentation. Do not forget your call to action when you get near the close.
Plan Content and Include Engaging Visuals
Keep your content as simple as possible! There is no need to add too much text, as strong visuals backed by spoken words are much more engaging for your audience.
Include Relevant Success Stories
As you already understand the problems your potential customer is facing, be sure to add customer success stories with which customers can relate.
