If you’re a B2B business, you rely on other companies that seek the services and/or products you offer. They’re what keep you afloat.
One of the most effective ways to generate leads is to follow up with companies that have already visited your website. However, if you’re like most website owners, it’s likely that you’re only seeing that annoying “Anonymous” tag when you check to see who has found their way to your site.
You’re probably wondering who are these companies and what pages did they visit while on your site? Most importantly: what’s their contact info?
Obtaining answers to these questions could be the difference between letting a prospect pass you by or turning that visitor into a paying customer.
When you’re able to identify visitors to your website and which companies they’re from, you can follow up and close the sale.
How Does a Website Track Users and Why Do It?
You have probably heard of the term “cookie” — a file that websites use to gather information about individual users. In addition to the cookie, there are many technologies available to monitor website activity and the behavior of users.
There are a few reasons why a business owner would want to enable website tracking:
- To profile and identify their target market/ consumer
- To monitor traffic, websites performance, and statistics
- To gather user information to present them with other products or services they may be interested in
- To obtain information to retarget users at a later date
How Do You See Who Has Been on Your Site?
There are a variety of ways to tell who has visited your site, and almost all of them involve tracking website users.
When you use a variety of tools, you can monitor who visits your site and which pages they visit, and how long they stay on your site. Some technologies are even able to track:
- The phrases users search in search engines
- What the user clicks on
- The comments a user might leave on a website or social media
- And much more
You can use this information to follow up with users by either contacting them directly or by retargeting them with display ads that are specific to their needs.
Expand your business and turn these website visitors into leads with the following tips.
Identify Users with Google Analytics
Google Analytics is the most popular website analytics tool currently available. It’s reliable, affordable, and provides a wealth of information to website owners.
Work with an Anonymous Website Visitor Identification Company
Work with an anonymous website visitor identification company that is already partnered with Google Analytics to pull important data to generate a solid list or warm leads for your business.
The right website user identification company will be able to identify the company of the visitor and where they’re located.
Be sure to work with a company with an easy-to-use tool so that you won’t have to wrestle with any clunky code or IP address lookups.
Identifying website visitors opens up windows of business opportunities. You’ll be able to see which companies are looking you up, and by knowing and understanding who they are, you can follow up with them and initiate leads.
