Generating more leads for your business is a task that intimidates many. Getting more qualified leads is even harder still. Being able to gain a long list of qualified leads requires a lot of perseverance over a long period of time. While generating new leads can be hard work, there are a few ways that you can make it easier for yourself.
If you’re looking for new ways to get more sales, check out these seven ideas!
1. Connect on social media
If your business isn’t already on social media, this should be your first step to help get new leads. Taking advantage of social media makes it easy for your business to connect with potential customers. Social media allows you to engage with potential customers and makes it more likely for them to trust you when they’re able to interact. Staying active on multiple different platforms might be time-consuming, but is a necessity. A great way to get new leads using social media is by using Facebook ads. Facebook ads will allow you to advertise to a specific audience, the people most likely to be interested in your business.
2. Go to networking events
If you attend networking events for your industry, it’s likely that you’ll be able to meet with people at the event who will eventually become leads. You’ll be able to get in contact with other industry leaders there, as well. If you’re interested in networking events, you might consider something like going to Washington DC trade shows. At networking events, you can get advice from other industry leaders to help boost sales leads. You can also have a sheet to allow other guests to give you their contact information. At many networking events, you can ensure the leads you’ll be getting will be likely to convert.
3. Get referrals from existing customers
A great and inexpensive way to get new leads is through referrals by existing customers. If you already have a loyal following, this can be the easiest way to get more sales leads/ Getting referrals is inexpensive and doesn’t require a lot of work on your part. People rely heavily on the onions of friends and family, sometimes even more than other types of marketing. By making sure you have great service, asking for referrals, and making customer loyalty programs, you can generate new leads just by word of mouth.
4. Create an email newsletter
By creating an email newsletter, you have a friendly way to connect with leads you already have and get a better chance at turning a lead into a sale. Segmenting your emails can help ensure that the content you’re sharing is relevant to each person, from the time they first subscribe until they make a purchase. By segmenting emails, you have an easier way of engaging with smaller groups in different stages, rather than treating all your contacts the same.
5. Write blog posts
Writing blog posts can show that you’re an expert in your field. Not only will blogging show that you know what you’re talking about, posting regularly will help get you more traffic that can turn into leads. Creating content that’s informative to potential buyers gives them a reason to keep coming makes to you and helps you gain trust among potential customers. If you’re putting out interesting content that people want to read, they also might feel compelled to share it with their friends.
6. Make a quiz
We know how enticing an online quiz could be, most of us have either taken one or have had a friend share their results on social media. Sure, quizzes can be fun to take, but they also provide valuable information. Putting a quiz on your website can give you more information about your audience so you’ll know how to appeal to them more. To have someone take a quiz, you can make it a requirement that they have to put in their lead information first
7. Have contests
Posting contests related to your product on Facebook or Twitter that require contact information is an effective way to get lead information from people. Contests relevant to what your business offers bring in people who are interested in your product and have the potential to become customers in the future. Your existing customers will also love a good contest, so you could end up gaining more sales from them, as well.
