Whether its a video call or an online conferencing platform, using free products can actually cost you more than you think. Theres a reason the old adage You get what you pay for existsits true. So the real question is: What are you getting when you subscribe to a free service? Unfortunately, the answer is usually a few extra dollars in your wallet and a massive headache.
Not everything is as polarized as spending nothing versus breaking the bank. There are plenty of companies out there offering innovative products at relatively inexpensive prices. The goal shouldnt be to find the cheapest service; the goal should be to find the best value.
FREE PRODUCTS: THE DREAM VERSUS THE REALITY
We all have high hopes in the beginning. We believe this one will be different. But sooner or later we experience the bugs, the frustrations, and the traps associated with most free services.
An Unprofessional Appearance
When you use free products, people believe you fall into one of two categories: 1) youre too cheap to pay for a better product (meaning you dont care about providing your customers with the best); or 2) you cant afford to pay for a better product (meaning your company is unable to provide your customers with the best). Either way, using mediocre services not only makes you look unprofessional and ineffective, but it can also be detrimental to customer confidence.
Advertising Gone Awry
How do companies afford to offer free products? By selling ad space. Sure, its annoying, but it can also harm your business. Think about it: do you want to hold a video call with a potential client while the platform is leading them straight to your competitors? Its much harder to close a deal when your prospect is staring at a captivating ad for another company.
Cash, Credit or Contact Information?
Like it or not, you actually pay for most free services with your personal information. Required downloads, installations, and registrations not only cost you time and energy, but they often pull you in to their never-ending subscription lists (and those of third-party affiliates). While you might be willing to overlook this, are your clients? How happy are they jumping through sign-up hoops to attend your online meeting?
Thats All, FolksLimited Features
Most free service providers only allow access to the bare bones of what they can do. Its how they entice you to purchase their upgraded products. You might be able to host an online meeting, but you wont often find the kinds of features that will truly make an impact (or any difference at all).
Disruptions, Wasted Time, and Unreliability
If you enjoy fingers-crossed communication, using a free service is definitely the way to go. Youre at the mercy of unstable internet connections, finicky servers, and poor quality. Slow speeds and subpar technology can easily result in more time spent waiting for the product to load than actually talking to your team. But, hey, who doesnt love constant interruptions in the middle of an important meeting?
FINDING THE BEST VALUE FOR YOUR BUSINESS
Gaining the competitive edge doesnt have to result in spending thousands of dollars. Overpriced doesnt necessarily mean better. There are companies that offer top-of-the-line products for reasonable ratesand some, like Talk Fusion, that include a surprising number of features.
Professionalism, Confidence, and the Echo
Theres something to be said for the clean, polished look of a paid productregardless of how much it actually costs. Customers, clients, vendorspeople in generalpick up on the professional appearance and confidence that exudes from a successful company. Every product you use should echo those qualities. Leave no room for doubt in your knowledge and ability.
Great Service, Hold the Ads
Wouldnt it be nice to introduce yourself to an important lead using a Video Chat that placed your business front and center? Or a way to use email marketing without showcasing your competitors advertisements next to your message? There are all-inclusive marketing companies that provide ad-free online calling, video email, and more for as little as $25 per month.
Safeguard Your Personal Information
Sign-up and registration requirements are outdated. This is the era of web link invitations. Products like Talk Fusions Live Meetings give customers the ability to invite attendees to an online meeting through a simple hyperlink. Theyre not forced to download or install anything. They get to keep their first-born child and they can still enjoy all the benefits of participating in the meeting.
Pay a Little, Get a Lot More Features
This might sound hard to believe, but the gap between getting by and life-changing could be as little as $50. You could hold free online meetings that frustrate and annoy your contacts and potentially drive away customers. Or you could host global live conferences that let you share your desktop, slides, videos, presentations, and more from anywhere in the world. Would you spend 50 bucks to take your business to the next level?
Better, Faster, More Reliable Technology
Profits make the business world go round. They also fund the use of cutting-edge high-speed technology. Better technology means you can enjoy smooth online meetings, conferences, and calls without the hiccups of low-grade connections. Feel confident that your communications services will not only work, but will also impress your contacts.
It all boils down to one thing: do you want your business to save money or do you want your business to make money? Free services can be a great tool when youre starting out and cant afford added expenses. But there comes a time when you have to decide whether its worth it to stay in the same place and hold onto your pennies or to propel your company into its future.