With the wide variety of businesses on the scene, including virtual businesses that can sell their product anywhere, there’s more competition than ever before. Making your company stand out, therefore, is of utmost importance. Check out these creative marketing ideas to help your company’s brand stay a cut above the rest.
Implement a referral program
You already appreciate your customers, so why don’t you find a great way to show it? Through a referral program, you and your customers will get great benefits: they’ll receive a perk for bringing someone to your business, such as a discount or free product, and you’ll get new customers coming through the door. It’s a win-win for both parties, and it’s a creative marketing idea that will grab people’s attention.
Hold a raffle or a contest
There are few things people love more than free items, which makes a raffle or contest a popular business venture. Beyond allowing people to try out your product, it’s also a great way to drum up interest online. Hold a contest through your social media account(s), or hold a raffle in your store. Either way, potential customers will become more familiar with your brand and what you have to offer, and they’ll be much more likely to be a patron in the future.
Hand out branded items
Your brand, including your name, logo, and information, should be so signature that anyone could spot it and identify your business immediately. In order to get to that point, however, you’ve got to get people accustomed to your brand. One clever way to do this is through branded items, such as custom matchbooks, mugs, and coasters. Whether you have these around your establishment or bring them to local events, they’ll reinforce your unique brand in the minds of your customers.
Host events or classes
If you craft your own jewelry or home décor, or if you run a bar or restaurant, hosting a class is a wonderful and inventive way to market your business. Community events are a tried-and-true way to bring people together, especially if they center around fun activities. Even if your business doesn’t create its own products, don’t fret. Hosting a fun themed event, such as an after-hours evening of shopping accompanied by wine and snacks, will still bring people together in an organic way.
