A free Facebook account can be utilized as a cost-effective option for any business, whether a small, medium or large business. As such, an entrepreneur who does not have the required capital to carry out paid marketing can leverage a free Facebook account for effective marketing. The aspects of a Facebook business page can be customized and made into an online sphere where you can foster brand presence through marketing, information dissemination and consumer connection. You can also use a Facebook Business page as an additional tool to your existing strategy, thereby reinforcing the strength and authority of your company.
To make your Facebook Business page a strong marketing tool, do the following:
1. Include Contacts and Links in Your About Page
Ensure that you fill out all sections of your “About” on the Facebook Business page. When filling it, use the simplest and most appropriate language that expresses and reinforces the core idea behind your brand, such as:
- Reasonable prices
- Quick customer care
- Long product lifespan
If you have a website, add a link to it and add your contact info such as phone number or email, as well as your office address. By adding all these details, there will be smooth communication between you and your prospective customers as you’ll be able to respond quickly to all demands.
2. Create a Bright Logo
Let the aesthetic elements of the page be customized to embody your company identity. Ensure the cover photo you’re adding is something that resonates your brand’s visual essence such as fonts, color and uniqueness. If you have a brand that is still young and growing, use graphics or photos with eye-catching colors and enticing subject matter. Facebook’s timeline cover photo is expected to appear without containing information about contact details, prices, discounts, references to Facebook actions or to CTAs, so take note of that. Furthermore, any profile photo you’re using should be as simple and plain as possible; your logo or an image of a relevant product will suffice.
3. Accent Essential Things for Customers
Give customers a brief history of your company; highlight milestones on your timeline. Make a proper selection of items that can combine to give strong emphasis to your brand image. Ensure that you have a list of the most crucial things that your customers are concerned with and itemize the various ways your business handles them. Getting new certifications, joining charitable organizations, improving your production process or attaining a new safety ranking are a few options. If you make promises of providing eco-friendly products, add achievements like relocating to a LEED-certified office or the implementation of energy-efficient practices in the workplace.
4. Get Likes and Followers
The role of likes in propelling a business on Facebook cannot be overemphasized. Likes, according to universal evaluation, is what controls progress on this platform. Everyone strives to get a substantial amount of likes and keep it coming; as such, people put in effort to receive likes. If you follow our tips and guidance, you will surely grow to a popular page and increase the number of likes on your posts; however, if you’re new on Facebook and you just created your page, you may have to get likes through other means.
You can try the Facebook native advertising function which is usually expensive and may not produce the desired results. Some people try to utilize mutual exchange to get likes; when using mutual exchange, you will be instructed to like the photos of people you have not seen or met and may never see or meet in life in order to get likes from other people.
If you try to use a third-party service, by registering and providing your login details, you expose your account to possible future danger which may cost you your account. A safer and easier method to get more Facebook likes and followers is getting assistance from paid sites that deliver professional marketing services. If you need a good source of Facebook likes and followers, check out Fbskip.
Having many Facebook likes on your posts bring about positive public perception of a page. Humans tend to value what other people value, and will quickly like things other people have liked. And a page with many followers looks more valid than one without many followers.
5. Frequent and High-Quality Content Posting
Develop a posting habit and strategy that supports your brand. It’s good to post frequently, but do not post too often in order to reduce the number of posts circulating on your fans’ newsfeeds. It might be tempting to post during the highest traffic times on Facebook, however, that can be considered to be a wrong practice, according to the latest research. So let your posts carry only images that reflect your brand in all areas: in color, style and subject matter. Switch it up by posting videos, how-to’s, and sharing insightful articles. Use language that supports your brand’s tone, whether professional or friendly. When you get questions from customers, reply as soon as possible and in a manner that reflects your brand’s character.
