How to Utilize Social Media Platforms to Enhance a New Loyalty Program

Customers love loyalty programs. They reward your customers for spending with you and increase traffic to your site. Here’s how you can use social media to its full potential to promote your new loyalty program.

Loyalty program benefits

There are many benefits to having a loyalty program as a business such as a new and efficient way to market yourselves. As your customers continue to spend and gain loyalty points or rewards, they will be more inclined to keep coming back until they can redeem them.

They might also share their new loyalty findings with their friends and family, meaning you could end up with new customers in the process.

Through loyalty programs, companies don’t have to spend as much money on marketing as they are retaining their existing customers and still making sales. You might even find these customers spending more than they normally would do to gain more points and get a reward faster.

With rewards systems, you can offer your customers and potential customers a valuable offer if they are to subscribe to your mailing list.

LoyaltyLion explains that “a customer who signs up to your loyalty program is 47% more likely to buy from you again.”

With many shoppers admitting that working towards a goal or a reward makes them loyal, it’s definitely worth considering starting up your own loyalty program to bring in extra revenue and traffic.

How can you use social media to do this?

Social media will become your best friend when trying to promote your new loyalty scheme affordably and effectively.

Firstly, you should look at customer insights and understand their behaviour towards your business. Try looking on social media platforms for hashtags relating to your business or similar ones within the market and see what products customers are buying the most. You can then use this as a basis for your loyalty scheme. You should look out for:

• Brand Awareness KPIs
  Mentions of your brand on social media channels, the potential number of users who have seen this message, and the number of users your brand is reaching.
• Engagement KPIs
  Find out which of your posts your customers are commenting on, try to reply as much as you can and stay in touch with your audience, and track how many customers are sharing your posts and products.
• Build Audience KPIs
  Keep a close eye on how many follows and likes you have on your social accounts, as well as how many of these are from customers.
• Conversion KPIs
  Track the number of conversions you have gained through clicks on your posts and use this information to create loyal customers.

Brands can also use their social media platforms to understand their audience better and appeal to their needs and wants. This gives businesses a great insight into what they could be doing better, or what new stock they could be providing.