If you could describe social media with one phrase in 2019 it would be “All Over the Place”.
True, you can’t really hope to run a company without investing into social media these days. However, in order to do social media well, you need resources. Without being smart about using your employees’ time you might not see the immediate ROI in social media.
It’s imperative to know how to work smart and take advantage of tools and methods of modern social media management. Here’s a list of our favourite tools and how they can give you and your team superpowers.
1. Canva for Design
Images and visuals in general have a really important role nowadays. If you want to get someone’s attention you need to impress with visuals. Canva makes it easy for non-designers to create awesome visuals. Ads, posts, covers, cards – you name it.
It’s a simple drag and drop interface. The best part? It’s free to use with acceptable limitations.
2. Combin for Instagram Growth
I’ve tested and researched dozens of tools for Instagram. Combin is definitely one that stands out in my mind. It’s simple to use as it allows you to manage your Instagram engagement from your PC.
Instagram content ranking algorithm is changing all the time and being active on the platform and interacting with your followers and new accounts has never been more important than it is today. Posting a lot of content isn’t the only driver anymore. There are a number of activities you need to do. In fact, I’ve published an article on how to get famous on Instagram, that you might want to check out as well. If Instagram is one of your go-to platforms, then I highly suggest trying out Combin.
3. Buffer for Scheduling
There are a lot of different scheduling apps out there. Scheduling your content is really the key to doing social media on a bigger scale. The trick is to produce in bulk and schedule it so that you don’t need to worry every day what and when to post. Ideally, you would create a week’s worth of content and schedule it to be published automatically on certain times.
I’ve tried several different ones and I think Buffer is one of the most flexible ones if you’re using multiple platforms. If you’re just focusing on Instagram there are a few others that I think even work better (Later, HopperHQ). These platform specific ones usually give you analytics and more features than just scheduling.
4. Grammarly to Avoid Embarrassing Copy Mistakes
I think I don’t need to emphasise this, but writing great content is done without grammar mistakes. If you’re writing fast and creatively and tend to misspell words then you need to get Grammarly.
Again, the free version is already pretty flexible, but if you’re somewhat serious about writing copy, then the paid version is definitely worth your money.
5. Pexels for Awesome Images
Like mentioned before, social media is mainly about images. Lucky for you there are a lot of different free sources to download high quality images. Pexels is definitely one of my favourite sources. You’ll get to download unlimited royalty free images to use however you see fit.
