It’s not enough to rely on word-of-mouth marketing or placing an ad in the local newspaper for your small, home-based business to succeed. Indeed, if your business revolves around something that defies state and country borders, such as content creation or even fiction writing, it’s no longer necessary to start selling in your hometown and branch out there. Pardon the cliché, but the entire world truly is your oyster.
Enter social media marketing. With digital platforms like Facebook, Instagram, LinkedIn, TikTok, X (Twitter) thriving more than ever on a global scale, it’s of vital importance that you take advantage of these media sites to spread the good word about your services or products. But maybe you’re so busy with working you don’t have the time to spend marketing on social media. Plus, perhaps you feel too self-conscious when schilling your goods not only to friends and family, but to the entire world. That’s where professional social media marketing comes into play.
Says the professionals at LYFE Marketing social media marketing agency, who bill themselves as an affordable social media marketing agency, creating and managing top-performing advertising services, email services, and more is critical for your small business. It’s also important to create and manage top-performing social media campaigns on all the important platforms like Pinterest, LinkedIn, Instagram, and more. A reputable full-service agency should deliver an excellent return on investment (ROI).
That said, what are some social media marketing tips for your home-based small business in 2023 and beyond? According to a recent report by Medium’s Startup Stash, if you operate a small business that relies heavily on web traffic for driving sales, a lot of your effort should be concentrated on attracting visitors to your website and converting them from prospective clients to real clients.
A good way to gain targeted traffic via social media is to engage in a content marketing strategy. This is the process of creating and distributing valuable and relevant content to attract, engage, and acquire what will come to be your target audience.
That said, here are some valuable tips to assist you with increasing your brand awareness, building brand credibility, and establishing valuable relationships with your target audience, who will continue to buy your products or utilize your services again and again.
Social Media Posts Should Be Short and Sweet
Social media platforms are said to utilize algorithms to read and analyze every post. The algorithms are never constant and, in fact, ever-changing. They determine the kind of content that will be displayed inside a user’s feed.
Algorithms are programmed to analyze social media posts such as photos, words, videos, link credibility, and more. They also take into consideration users’ feed preferences. Most social network platforms are said to favor short and meaningful content plus user engagement. It’s been proven that users are more likely to click on short, “bite-sized” content than they are on long, drawn-out posts.
Share Unique Content That Builds Your Personal Brand
It’s said to be amazing the amount of small businesses that aren’t aware of the awesome advantages unique content serves. Aside from developing a brand and developing a relationship with potential customers, the prime objective of social media marketing is simple. It’s to drive traffic directly to your website to gain access to email addresses, grab sales, and even encourage clients to contact you directly.
If you’re not sharing content that’s connected directly to your website, you will not get any website traffic. Your website content should be your primary magnet. In other words, don’t send potential clients directly to a third-party store like Amazon. Send them to your website first.
When you share content from websites other than your own, you can entertain customers or provide them with some industry-related information. But when you share content via your own unique website, you are attracting visitors who will likely become customers.
Use Web Links, Video, and Photos to Increase Engagement and Reach
When social media platforms use algorithms to go through new posts, they are said to favor content that includes some sort of attractive media. Video is especially popular since it displays more than static photos or plain posts with links. Post impressions and links are considered “the key” to gaining more engagement, which will inevitably lead to more exposure to your brand and products.
In the end, social media can be a valuable tool for getting the word out about your home-based small business. Priority one is creating a stunning website that is easily navigable, and step two is getting the word out via social media marketing posts, which will lead potential customers directly to your website.
