How to Improve Instagram Post Engagement – Four Tips

Instagram post engagement
Photo by Omkar Patyane from Pexels

Hey Instagrammer, let us look at your followers’ count. Millions of followers and pathetic Instagram post engagement only add numbers — not real genuine people who really care.

If you run a brand on Instagram (yeah, millions of brands from lifestyle to restaurants owe their successes to Instagram), you already know that it is something more than sharing filtered pics of pups and cutie kittens. Rather, it is a fabulous hippodrome to enhance your brand identity, boost discoverability, and grow your online following.

Again, Is Everything Okay?

Let us turn back. Take a post of yours and see the engagement with respect to your followers. What do you find? Is it a colossal gulf?

To reap the benefits of Instagram ROI, you need more than just inactive followers — engagement is the key. If you just began, how will you receive such massive engagement? For this, get real IG likes and much more to increase engagement. Read these four tips to learn how!

1. Try Carousel Posts

If you want to share an in-feed post and increase engagement, create a carousel. A recent study report published in the Search Engine Journal found that Instagram carousels have higher interaction rates as compared to single in-feed photographs and videos.

If you use Instagram, you know that there are 10 slides. So, what are you waiting for? Use them all to see a considerable increase in engagement.

However, ensure that your carousel is one-of-a-kind. Try to stuff as many details as possible, and make it gorgeous so that users save it for later.

Now, how do you improve Instagram post engagement by following strategies of one of the followed instagram profiles? Moreover, what will they do with the saved post? They return later to view them, which helps you increase Instagram post engagement.

However, there is one proven thing: The greater your audience is, the greater will be your engagement. So, how do you attract a humongous audience and boost your discoverability on this competitive platform? For an initial boost, Instagram likes will increase engagement from genuine websites out there.

2. Effective CTAs Do Wonders

Unlike the mighty Ozymandias, Calls to Actions (CTAs) brave the ravages of time. Include a CTA in your caption, and see your engagement levels rising. It is especially the case with direct questions. However, ask only real questions. You do not want your audience to think it is all a fake or a cheap tactic just to increase engagement.

One of the most common applications of CTA is to encourage your followers to click on the link in your Instagram bio. Well, that appears a bit outdated, right? Nevertheless, be as creative as you want with your questions. Unleash your creative potential into the questions you ask.

How about asking them a restaurant to dine in or a picnic spot to visit? Even ask specifics about the type of content they would love to see from you.

3. Optimize the Perfect Time to Post

Look at some of your previous posts. Do you notice any difference in engagement levels? It is because posting time has a lot to do with engagement. Do you know when the best time to post is? If not, then find out! In simple words, the best time to post on Instagram is when your content receives the most engagement. Therefore, optimize your content posting time to increase engagement.

Some ways to do this are by integrating Instagram Insights, experimenting with different publication schedules, and keeping track of everything in a well-organized spreadsheet. If you want to automate things and dive deeper into the analysis part, use an Instagram analytics tool.

However, getting massive engagement is not that easy. You might need something more to give you an initial boost on this competitive platform. One way to give you an advantage is by using third-party Instagram service providers.

4. Be Consistent!

You cannot increase post engagement on Instagram by ghosting your followers. Therefore, if you constantly publish fantastic content, your followers know when to expect an update from you.

More than unexpected surprises and haphazard posting times, a consistent content strategy boosts Instagram engagement. So, take your notepad, prepare your content plan, and set weekly or monthly content goals.

Wrapping It Up – Instagram Post Engagement

If you think that Instagram’s success is all about followers, you are wrong! Ghost followers and bots do not add any value to your profile. Therefore, what matters is Instagram post engagement.

However, if you want to have an edge over your competitors, invest in shares, comments, and more to boost engagement. Try the four tips you just read, and see a big boost in your Instagram post engagement!

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