More and more businesses and buyers are starting to prefer online sales to other sales channels. Current social media marketing trends keep pace with the development of the e-commerce sector.
According to current forecasts, in 2021, the number of people using social media will exceed 3 billion. People spend a tremendous amount of time on social networks every day. These facts leave us no opportunity to neglect the importance of social media as advertising and sales channels.
A social media account manager continually studies trends and specifics of social networks with the help of more than 200 tools. Thus, social media can become an excellent platform for finding and attracting customers and even become the primary resource for your business development.
In this article, we will share our top 8 tools for SMM management:
1. SocialCount: a completely free ultimate content searcher
SocialCount is a free tool for managing your online media. By analyzing your social media and website, it highlights your most popular and successful posts so you can track audience reactions to your content. Likewise, SocialCount can analyze your competitors’ media so that you can find out their strengths and weaknesses and produce the best content.
Prices: Free
2. IFTT: an automated social media tool that unites multiple apps
IFTTT (If This Then That) is a social media management tool that creates links between different devices and applications. Its algorithm is based on the easy consequence: when you perform any trigger action, for example, making a publication on the site, the application reacts with the action you specified, for instance, by reposting the publication to all your social networks. Thus, IFTTT effectively saves you time while working on content on your Internet resources.
Prices: Free
3. MeetEdgar: one of the most straightforward social media posting tools
This tool makes it incredibly easy to plan and publish content on social media. To automate the process, you need to create a content library and fill it with any metadata tags. After that, assign time slots for specific tags, and the application will automatically fill the slots with content from the library. Also, the app will repost any updates you make.
Prices: $49 per month with a 30-day money-back guarantee
4. CoSchedule: the best marketing calendar
This application helps you manage social networks and creates a multifunctional calendar that allows you to plan and track your SMM campaigns.
CoSchedule can audit and organize your social media accounts, schedule best posting times, fill time slots with specially selected content, and create events and tasks.
Prices: starting with a free 14-day trial to $40, $50, $60, $100, $150, $210, and higher per month depending on the package you need
5. AgoraPulse: social media posting software that provides comprehensive reports
It is a multifunctional platform for managing Facebook, Twitter, Instagram, and YouTube accounts. In addition to effective planning and response, AgoraPulse provides a unique reporting system. With it, you can effectively track your ads on social networks, watch their results and adjust as needed. The tool also provides data on competitors’ advertisements and market average, which shows a complete picture of your campaign’s effectiveness.
Prices: from a free 28-day trial to $89, $180, $272 per month, and $522 per month for enterprise clients
6. SocialPilot: social media planner and conversations manager for agencies
JSocialPilot provides post-scheduling and analytics of efficiency for multiple accounts in a single dashboard. It has many useful options, including offering content for various industries, customer management, and a helpful reporting system.
Prices: from a free trial to $30, $50, $100 per month, and individually calculated enterprise pricing
7. Hootsuite: all-in-one social media scheduler
Hootsuite is one of the most widely used and highly rated social media management apps. All the functions that you may need in your work can be found on the single dashboard. You can work with multiple accounts from one place, connect to more than 35 social networks and supervise the process. It also helps to make preliminary planning of content. Thus, you can create the effect of a constant presence on social networks, control several keywords, receive transparent reporting on social ROI, launch ads simultaneously in all social networks, and more.
Prices: from a free trial with limited functionality to $29, $129, or $599 per month and special enterprise pricing discussed individually.
8. Piktochart: visual content for every business made easy
The importance of visual content on social media should never be neglected. If you urgently need to create visual content, this tool will be a great helper. Basic tutorials for creating infographics or slideshows, various fonts, shapes, and templates are all good to have on hand.
Prices: free access for students and nonprofits, free 30-day trial to $24.17 per month per user with discounts available for teams
Ecommerce SMM service is a full-time job requiring a lot of involvement and a good knowledge of the social media field’s specifics, so we always recommend that you hire ecommerce SMM specialists to handle these tasks.
