Thinking of jumping on the social media bandwagon, but not sure if it’s worth your time and energy?
Here are five ways that social media can benefit your business and help drive your success.
1. Increased brand awareness
According to digital marketing site Smart Insights, there are currently 3.48 billion social media users across the globe — so by having a social media presence, you’re missing out on masses of potential customers.
But social media also allows you to engage with consumers at every stage of their journey, using a variety of methods such as advertising, retargeting and conversation.
Furthermore, you can use your social media profiles to give users a deeper insight into your business through content creation and branding. Once people understand your brand, they’ll be more likely to spread the word about it.
2. Increased website traffic
Social media content can be highly effective for driving traffic to your website, where your audience will be one step closer to buying your products.
The most effective posts are not overtly promotional, but instead offer value to consumers, be it useful information, answers to questions or even entertainment. Once your audience sees that you’re committed to catering to their needs, they’re more likely to offer you their time.
3. Establish your brand as a thought leader
Social media platforms are ideal spots for establishing yourself as the go-to source for information related to your niche.
This is achieved by producing quality content that heals consumer pain points, answers questions and provides solutions to their problems. Do this on a regular basis and you’ll build a solid reputation and loyal following.
And with B2B platforms such as LinkedIn, you can get involved in deep discussions related to your industry, demonstrate your knowledge and amplify your authoritativeness.
4. Content sourcing
Social media makes the task of creating regular quality content somewhat easier because it puts you in direct contact with your audience.
Through stimulating dynamic conversations and responding to comments and queries, you’ll gain insights into their trickiest problems that enable you to craft content that’s perfectly tailored to their needs.
5. Humanize your brand
You can use your social media pages to inject a bit of personality into your brand and turn it into an entity that people can relate to and interact with as part of their everyday lives.
It also enables you to give your audience a deeper insight into the workings of your business through behind-the-scenes videos that tell your brand story and posts that share business news.
All of this creates a much more meaningful relationship between you and your audience, where they’re not just customers — they’re loyal friends.
If this list has got you excited about all things social, partnering up with a marketing firm such as Greedier Social Media can help you take the next step to capitalising on outstanding opportunities.
What other ways can social media benefit your business? Share your thoughts in the comments section.
