There are very few companies out there that have nothing whatsoever to say to the world. Most home businesses have are contributing something that’s interesting. But how to get the word out? One of the most effective ways to tell the world about your business is to use a press release service. PR distribution is not what you’d usually think of when it comes to digital marketing. But it can prove to be incredibly powerful.
The big draw of PR distribution is the high-quality content it brings to your audience. PR writers are experts at coming up with catchy titles, relevant to your industry, that will grab your customer’s attention. And they’re an amazing way of conveying your core message and raising your profile.
Knowing how to approach a press release service is more complicated than you might think. Here are some ways successful people make the most of their press release service.
They Are Concise
Most of the people who read your article don’t have a lot of time. That’s why it’s so important to be as concise as possible. Aim to use the fewest number of words possible to get your message across. The more punchy and direct you are, the more likely journalists will be to quote and link to your article.
They Don’t See Press Release Services As A Blitz
Many small businesses see press release services as a one-shot blitz. Here’s their opportunity, they think, to blast the public with their message all in one go. This is the wrong way to approach press release services.
The real value of press release services is their ability to start a conversation with an audience. It’s why your press release should be high-quality, customised content. It needs to be meaningful to your target audience. That’s why it’s so important to build relationships with members of the media organically. Don’t just go down the old-fashioned sales route.
They Use Trending Keywords
Journalists, like the rest of us, rely on keywords to make their jobs easier. Many writers use software to find articles that are relevant to them. And this software is all based on searching for keywords. That means that if you want journalists to find your article, it needs to have the relevant keywords for their area.
You can find out which keywords are trending by searching for popular hashtags and buzzwords.
They Keep It Simple And Sexy
Press release services can often be a bit of a bore to read. They’re way too focused on the nitty-gritty of business operations. Avoid this by making your press release focused on something catchy that’s related to your industry. Or, alternatively, focus on where you have broken new ground and why it matters to the end user. Just saying how you’ve improved your B2B distribution system isn’t going to appeal to a broad audience.
It’s also important to make sure that the title itself is something that’s super catchy and will grab people’s attention. Customers respond to superlatives and precedents. So make sure you say how you’re either the best or the first to do something.
