When choosing business cards for your company, there are many features and characteristics to choose from. Finding the right fit for your brand will take a little time and effort. The work you put into creating a unique business card to represent your brand can pay off in the end. Below are some key features to take into consideration before having your business cards printed.
Choosing The Card Type
- Traditional cards are perfect for businesses that are looking for a standard business card. These types of cards are printed digitally onto cardstock paper. You have the option to upgrade the paper type for an additional fee.
- Custom cards are an excellent option for businesses that want to stand out and make a unique statement. These cards can often be printed on particular cardstock. Top-notch business card companies will work with their clients to design and print a customized card that will be satisfactory.
- Raised print business cards are a step up from the traditional cards. These are perfect for businesses wanting a classy look that won’t break the bank. The lettering on the card is raised and generally comes in one to two colors. The cardstock for raised cards is often plain white. The plain features of these make them affordable and fast to print.
Choosing Your Order Size
Usually, the more you order, the less you are likely to pay per business card. If you plan to order business cards for more than one person, ask the printing company if they offer a discount for “batch” orders. Thus, allowing you to lower your overall printing costs.
Choosing The Business Card Finish
- Matte finish is a type of cardstock that you can write on easily. If you find yourself needing to add notes to your business cards often, the matte finish will be a perfect option.
- The glossy finish option is great for cards that have flashy, graphic-filled designs. The gloss helps to enhance the colors and designs to make them pop.
- Premium laminate is an upgradable option that gives business cards a high-end finish. The result is a more professional, thicker, and durable card.
Picking The Card Stock (Thickness)
Most companies offer standard cardstock that is 14 pt or (81 lb). Point and pound are the typical measurements used to reference the thickness of a business card. Thicker cardstock will be more durable and last longer. Many companies offer upgrades for an additional fee.
Printing On The Back Of Your Business Card
If you think you want to have designs, a logo or lettering on the back of your business cards, ask about the cost before you place your order. With basic business cards, you can add some printing to the back end of your cards for no additional charge. However, if you want custom designs or features, the pricing may go up. There are three main types of printing offered for the back of business cards. The options typically include custom black and white, full color and appointment lines.
Uploading Your Business Logo For Printing
Many printing companies will allow you to upload a picture of your logo for free. Others may charge a fee for doing so instead of using one of their stock logos. Depending on the company, you may not be able to upload your business logo if you are choosing raised print cards. Raised print cards print only in one or two colors. It may not work with your specific image.
Turnaround Time For Printing
The time it will take to receive your printed business cards depends on a variety of factors. You will have to select the features of your cards and have the images approved before printing can proceed. Each company will have its turnaround and shipping times to review. Custom designs may take significantly longer than standard business cards. Before placing an order, get a quote for shipping. If you need cards for a specific event, plan accordingly with your printing order.
Customer Support
If your order is essential to your business, it may be worth checking if the company you want to order from has an excellent customer service department. Many business printing card companies do not offer support over the phone. If you need a question answered promptly, you may not get the response through email in time. Delays in email communication can also significantly delay how long it takes to receive your shipped order.
Designing business cards for your company can be a fun way to showcase your brand and market your products and services. Even though the size of a business card is relatively small, they can make big impressions when the design is just right. There are many characteristics and features to consider when creating a business card that will suit your business needs and bring in customers.
