The digital revolution has completely changed virtually every aspect of modern life, and this is especially true when it comes to the ways people communicate and how business is done. At the same time, the increasing global connectivity has now made the world far more competitive in virtually every field. What this means is that getting ahead in today’s increasingly cutthroat business world now tends to require far more effort and ingenuity.
In many cases, what used to work to get ahead or get yourself noticed has gone out the window. It’s often no longer enough to simply have a great education or be really good at what you do. Instead, now most people need to turn to the internet and social media in order to get noticed or better position themselves as an expert in their field. Nonetheless, this isn’t to say that all of the old methods like having a strong, well-written resume and giving out your business card are obsolete. In fact, the benefits of having a business card are potentially more numerous today than ever before, and here’s why.
A Physical Reminder in a Digital Age
Over time, the continued digital shift has seen more and more individuals and organizations shifting their focus online. In fact, it’s now becoming harder and harder to find a serious company or organization that doesn’t have at least some form of online presence—whether it’s on Facebook, Twitter, and other social media platforms or through their own website.
Moreover, many individuals are also creating their own blogs and websites or using LinkedIn, Twitter and other platforms to boost their own visibility. Still, it is obviously much more difficult for the average individual to gain followers or otherwise get noticed. This is where having high-quality embossed business cards can actually be a huge advantage.
The fact is that most people are completely overwhelmed by the amount of digital information they’re constantly bombarded with, which makes it much harder to fully process and remember everything they come across. On the other hand, people are still much more likely to remember things they encounter in the physical world. What this means is that handing out your business card to numerous people still tends to provide far better results than simply relying on your online presence to get noticed.
The Importance of Business Card Design: Making Your Card Work for You
The importance of business cards still can’t be overlooked even in this digital age. However, it’s no longer enough to have a card with just your name and number on it. In essence, your business card is a reflection of you as a person and as a professional, which means that the design and information need to reflect your personality and also help you achieve your professional goals.
You have countless business card design options to choose from, but the truth is that not all designs are suitable for all purposes or all professions. Many people use their business cards as an extension of their online persona, which means including social media details in addition to the basic contact info. This is obviously very useful for directing anyone you meet to places where they can learn more about you and your expertise. Nonetheless, not all designs will be suitable for this purpose since some will tend to look overcrowded or unprofessional should you try to squeeze in too much information.
The fact that people are far more likely to remember someone they met in person means you still can’t afford to ignore the importance of business cards. Simply put, handing someone your card is still one of the best ways to get yourself noticed by the people you want to notice you, and this isn’t likely to change any time soon. For this reason, it is well worth taking the extra time and effort to ensure your business card is a true reflection of you as a professional.
