The strategy to marketing is messy, complicated, and hard to navigate for many new and small business owners. Marketing platforms change constantly, and customer responses shift so frequently that it is impossible to keep up with the changing market. VoIP can help lighten the load and make marketing easier and more concise than it would be otherwise.
With so many ways to communicate, organize, and understand customers using VoIP, the technology can help kickstart your marketing efforts.
Customer Retention
Gaining a new customer is 25 times more expensive than retaining an existing customer. Customer retention and loyalty mindsets aim to turn single-time customers into advocates for your business and potential lifetime customers.
A customer who is loyal to your company and retained can become an incredibly valuable repeat revenue in some cases if your business marketing strategy to retained customers causes your customers to start referring friends and family to your brand over others.
How can you create repeat and loyal customers? There are a few things to consider:
- Creating and Using Customer Accounts – Customer accounts can help ensure that your business maintains relevant information about your customer. This allows agents to understand the specific history, patterns, context, and responses of that particular customer.
- Loyalty Programs – Rewarding repeat purchases is something many businesses do for a reason. These rewards offered by businesses, such as “buy 7, get one free”, for example, can be incredibly motivating for customers to continue purchasing from your business.
- Stepping Up Customer Support – Creating a customer support system that offers enough different means to contact your business is the best way to ensure all of your customers are covered. When you approach customer service from the customer’s perspective first, in all contexts of timezones, work hours, and schedule, you can ensure that brand help is always there for them when they need it.
- Keeping Track of Common Problems – If multiple customers come back with the same complaints, keep track of them and act on those complaints. One way to do this is to collect feedback from guests and continue to act on said feedback.
How Can a VoIP Help with These Goals?
VoIP’s can do a lot of these tasks all in one place. With the support of a VoIP system, your business can streamline this process of retaining customers and increasing accessibility.
One way a VoIP can help is by increasing conversations with customers easily. A VoIP can help you stay in communication with customers over the phone, and create higher engagement with the brand through telephone communications.
Then, through simple click-to-call communication and by streamlining the ability to contact your business, you can create stronger accessibility for your customer. The last thing you ever want to do is deter a customer through complicated means of communication. A VoIP can eliminate this problem and make it much easier to keep pathways of communication open.
Additionally, a VoIP can help you create and take advantage of auto-attendant technology to redirect calls to the people who best aid customers properly. Making it easier for the customer to contact the person who can help them is essential, and avoiding long wait times or multiple times on hold can help achieve that.
Another essential tool that a VoIP offers is the ability to keep track of your successes. VoIP’s can help you keep data on your campaigns and customers all in one place that is easy to access, anywhere. These valuable measurements of success can help you and your colleagues understand where to focus your attention and help you save money in being able to drop the parts of the marketing campaign that are not working.
Tracking and collecting data is an invaluable source of research and understanding of your business. This technology offers an easy way to handle marketing automation strategies and the organization of potential leads. A VoIP’s many functionalities can help both make it easier to retain recurring customers. In addition, a VoIP can make it easier to understand and target potential leads. This technology can help create a much more cohesive and easy way to handle marketing campaigns simply and effectively.
Making the process of helping and marketing to customers easier helps agents find more time to deliver quality support every time. There is a direct connection between convenience in customer service and customer satisfaction with the business.
