Starting a business is one of the largest accomplishments a professional can attain throughout their career. Once you have stabilized your business, whether you run outsourced teams of freelancers or you freelance yourself, it is time to think about growth. Growth needs to be done carefully in order to avoid negatively impacting the quality of work that helped stabilize the company in the first place. The best way to grow a business is through a relentless sales campaign, which all starts with digital marketing. The following are digital marketing strategies that can help grow a home-based business to a point you could have never imagined.
Find A Group Of Affordable Freelance Digital Marketers To Help Out
Finding freelancers to help out with marketing is perfect for the business owner that does not have previous marketing experience. Many of these freelancers have done this for years, so they have relationships that they can immediately leverage. This will help drive results quickly; it will be much faster than handling this alone. Outsourcing digital marketing tasks can allow you to hire a team at a very low price. The best freelancers not only follow directions but let you know what you should expect. Communication is important as these marketers have the future of your business’ growth in their hands. Hitting deadlines is another staple of a quality freelancer, but deadlines need to be realistic in order to have a mutually beneficial business relationship.
Create Content Yourself, Potentially In The Form Of A Podcast
The podcast has taken the world by storm with many people that are tech-savvy having one or more podcasts they listen to daily. Chances are that you do not want to sit down to write a long-form piece of content weekly, but are willing to discuss your industry on a podcast. Finding others in the area to do this will help expand the listenership and this can even help with linkbuilding. Many websites list the best podcasts in their industry in order to help these podcasts succeed. Showing off your unique personality can attract new clients that are also listeners. Try out other forms of content to see which delivers the most for your time.
Enlist A Digital Marketing Company If You Have Outgrown Your Freelancers
A company that is growing in ecommerce is going to need an expert ecommerce company to help them. Ecommerce is one of the fastest-growing industries with no signs of slowing down, as having products delivered to your door is simply very convenient. Digital marketing companies do differ in quality as well as price, as larger agencies might not be affordable for a home-based business. This does not mean that you have to let your freelancers go, as the marketing company might not work out. There is also another option, which is to contact experts that used to have agency experience. Most freelancer platforms have a section for work experience as well as copious numbers of reviews for those that have been working on the platform for extended periods.
Ask For Clear Reports On Campaigns
Unfortunately, the digital marketing landscape has people that refer to themselves as experts but are anything but. Lower-quality freelancers or digital marketing companies try to trick their clients by using a plethora of industry terms. Not seeing any real results for months is not normal, as many will tell their clients. This does not mean you should not be patient, as things like ranking your company on the first page for a competitive keyword takes daily work. Setting realistic expectations for these professionals is important as well as checking in weekly. Demanding that a time monitoring software will be used can help you see what a client is actually doing when logging hours for your project.
Do An Hour Of Your Own Marketing Work Daily
If you make your money doing something completely different than marketing, then continue to do that for an hour a day. Doing an hour a day of marketing, whether it is writing an article or doing a podcast as mentioned above, will continue to allow your business to stay true to its brand…which is you. There is a chance that you will find that you do the best marketing possible for yourself. Social media is a great place to do this, as many of us surf social media during our microbreaks. Being able to do interviews or get listed in roundups for people on websites discussing home-based businesses will also be invaluable.
Take time to assess what your current state of digital marketing is in terms of your company. You’ll figure out where you need help and where you can handle it yourself. Take your business to new heights, as hard work combined with smart work will result in success.
