The digital marketing space is developing all the time, making it necessary to be aware of all the latest trends and technology. Here are some marketing facts that will help your business take off.
These changes are great because it creates space for innovation, leading to more risks being taken and bigger and better outcomes discovered.
Digital marketing should be top of mind for home business owners. It’s a mighty tool that can explode your online visibility and grow your income.
Every effort you make toward expanding your online presence will affect the publicity your brand receives. Once recognized by the masses, your bottom line will see positive results.
Here are some marketing facts that will help your business grow.
Social media is the most current marketing tool available in 2018
2018 has been the year of social media marketing. Most of your online presence will be created through your own website and how you use social media to your advantage.
It allows you to connect with your audience and provide helpful and valuable content.
All the large businesses are using apps like Instagram to promote their brand and you should be doing the same.
When it comes to having a social media marketing campaign, you need to be consistent with your posting to maximise your business’ growth. Utilising social media campaigns correctly can bring in a whole host of leads, increase brand awareness and organic rankings in search engines.
Though social media platforms succeed in getting businesses more followers, one of the most rapid developments has come from influencer marketing. Popular figures act as referrals that organically encourage followers to try a product or service.
Maintain a close look at those with the potential to be your business’ influencers. Contact them and establish a partnership geared toward growing your home business. This can be in the form of exclusive access to premium content or providing them with a product for free.
Content marketing still works
Content marketing remains one of the most effective marketing strategies because there are many ways to persuade a customer to acquire your product or services. For example, one of the content marketing strategies are ‘how to’ guides.
Inbound marketing is utilized to convince clients that a company can implement a solution more effectively than by them taking it on themselves.
Marketers assert that producing content is done to show that your business is in a position of authority. Should the content rank highly with Google, traffic will soar and increased leads and conversions will follow.
With this being said, lots of effort needs to be put into the content to capture your audience’s attention. Unique and fresh content will always prevail over stale and outdated versions.
When it comes to creating the content, try and stick to the 80/20 rule; 80% of created content should be about solving pain points with the remaining 20% focused on selling your product to the customer.
Video marketing is the way forward
On the back of the social media point, you may have noticed that all the big providers such as Instagram, Facebook Live and Snapchat stories all now cater to videos. This is because they have realised how much of an impact videos are having on audience interaction.
This provides a huge opportunity for businesses to take advantage and leverage their content, products or Q&As to connect with their followers.
When you create the video, ensure that you zero in on the quality you’re offering to your customers. Insert a targeted call to action with a tracked URL toward the end to keep leads from passing by.
Also, make sure that your videos aren’t boring. Dharmesh Shah suggests that your videos need to be fun and make the audience smile.
Still not convinced about video marketing? By the year 2020, more than 80% of all consumer internet traffic will be made up of online videos.
Artificial intelligence is going to revolutionise digital marketing
AI is a generalised term which entails various technologies and approaches that enable machines to conceptualize as well as humans. This groundbreaking technology is integrated into many systems you most likely have heard of, including chatbots and voice recognition.
How does this apply to digital marketing?
Well, to create a successful campaign, it’s imperative that current patterns and trends are analysed. AI is going to fast-forward this process because it uses data-driven approaches to marketing and decision making and to this extent is being used to integrate data from different platforms.
AI programs will be able to analyse customer behaviour and create the perfect persona, enabling them to create outreach strategies by themselves.
AI technology will be able to choose the most relevant content personalised to each unique visitor. A good example of this type of technique is when an e-commerce website shows you the similar examples of other products you might like. These technologies are known as recommender engines and you will have seen them browsing online retailers like Amazon or music streaming services like Spotify.
Other interesting facts and statistics about successful digital marketing
- Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic.
- Search engines drive 93% of all website traffic.
- About ½ of all searches are four words or more.
What does all this mean?
It means that having an efficient search engine optimisation (SEO) strategy is just as important for your content marketing as the content itself.
SEO will investigate elements of your website’s optimization, responsiveness and quality link building for stronger ranking in search engines.
Once you grasp the value of connection, outreach and effectiveness of your company’s SEO, transform your marketing plan to adapt to necessary changes.
Learn the processes behind SEO and the benefits of hiring specialists to take on the tasks.
Conclusion
These five points will assist your business in creating successful marketing campaigns that will lead to growth.
Creative, unique content shared through social media channels remain extremely effective in today’s economy, but going forward ensure you make the most of video marketing.
The use of AI as part of your strategy will ensure you stay ahead of the competition in the future.
