You’ve probably noticed that the 2020s have started off interestingly. With 170 million social media users, many of whom are more attached to their devices than ever before, the old way of doing life isn’t returning. This is a reality that many business marketing professionals are beginning to figure out. It won’t be long before digital marketing trends completely replace traditional marketing. And for their businesses to succeed, they need to have a strong digital marketing plan.
To create a successful digital marketing plan, one must pay attention to major digital marketing trends. Here are six of the top trends to be aware of in 2022.
1. The Metaverse Is Taking Over
The metaverse is a network of 3D virtual worlds that people connect to via augmented or virtual reality. The metaverse became popular when Facebook changed its name to Meta in 2021. It’s been remarkably successful for the gaming industry, and there has also been a great success in company marketing efforts.
For example, Gucci raised brand awareness among younger consumers by creating digital clothing to dress their avatars. Strategies like this are useful in reaching Generation Alpha, the youngest generation and the future buyers of America.
2. Video Marketing Is Changing
When you think of video marketing, YouTube may be the first thing that comes to mind. However, TikTok is becoming the latest video marketing gold mine. With $110 million in user spending, TikTok was the top non-gaming app in 2021.
Influencers are making big bucks with sponsorships on TikTok. While TikTok was once seen as something for kids, older celebrities are finding major success and a following on TikTok. With so many generations now hopping on the TikTok craze, there may be even more money to make on this platform than on Facebook and Instagram.
3. SEO Strategies Must Change
Most digital marketers acknowledge that SEO (Search Engine Optimization) is necessary for their digital marketing plan. However, ranking on Google is a challenge, mostly because Google gives more search engine results to its own products.
Many customers ask questions in Google searches, so having answer-based keywords could boost your Google ranking. Also, blending SEO and social media strategies could give you a leg up in high rankings.
4. Mobile Marketing
Everyone and their mother seems to have a smartphone nowadays. Many people use their smartphones for everything, including making purchases.
Mobile strategies should not be ignored in a digital marketing plan. Businesses can and must implement SMS marketing, in-app purchasing, location-based marketing, and proximity-based marketing to have success.
5. Consumers Have More Demands
Consumers are becoming less materialistic as well as less gullible. They are actually doing the research to ensure your product can solve their problems. Moreover, they are also interested in making sure they are supporting an ethical brand.
Offering a digital platform for consumer interaction can be helpful in this area. Consumers want their questions answered quickly, and quick responses to inquiries on Facebook Messenger and WhatsApp are excellent ways to boost consumer engagement. But be sure you are quick and committed to responding, as consumers aren’t going to wait several days.
6. Influencer Marketing Is Growing
Influencers, such as celebrities and social media stars, generate billions of dollars in revenue for their sponsors. With influencer marketing, consumers are won over through increased relevance and credibility for your brand. Always look for opportunities to partner with influencers.
Digital Marketing Trends of 2022
These digital marketing trends are vital to pay attention to as you develop a digital marketing plan. Follow these digital marketing tips, and celebrate your revenue increases.
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