If there’s one thing that’s for sure, it’s that the biggest priority in your business is to engage your customers and make it clear to them what your business has to offer. Failure to reach your target audience could result in you losing out to competitors in your industry. However, engaging with people isn’t always easy, and it’s important to explore all and every avenue to find what works for your business.
The problem you might face here is that it’s not cut and dry. What works for one business might not work for the next one, even if you’re in similar industries. Sometimes it’s about your branding, and sometimes it’s about where your customers are and which avenue is the best one to reach them. Now, take a look at some of the best ways to reach out to potential customers.
Define Your Target Audience
Before you can even begin to think about reaching out to customers, you first need to define who they are. While it’s nice to think that everyone would be interested in your product, it’s probably not going to be the case. So ask yourself; who is most likely to use my products? Not only is it important to know who you’re aiming it at so that you can package it to be more appealing to them, but it will also help you work out where you’re most likely to find them. And, you’ll be able to use language and terminology that will reach your target audience and their attention.
The best way to do this if it isn’t glaringly obvious who your target audience is, is to do some market research. This might mean sending some products out to be tested and reading reviews. Lots of people generally mention who used the product in their reviews and why they enjoyed (or didn’t) using it.
You can also look at similar products or services on the market and see who’s buying those to help you identify who you’re aiming your products at. It might need some tweaking along the way, but it’s better to do that now rather than spend a lot of money marketing your business to the wrong people.
Use Influencers to Show off Your Products or Services
Once you know who you’re aiming your products at, it’s time to think about making your products visible as quickly as possible. And, in this day and age, influencers are the way to reach your target audience. Think about your favourite products or a product you’ve purchased recently. There’s a good chance that you’ve seen some version of that product through influencers you follow online. Just by looking at influencer marketing trends, you’ll be able to see how effective it can be.
There will be some influencers who will be happy to simply receive the product to keep in exchange for a mention or review on their platforms. While this is great, they may not have many followers, which may mean you might not end up reaching many people. If you want word to spread quickly then it’s a good idea to offer compensation as well as the product to keep to an influencer who’s got the attention of the masses.
You shouldn’t just pick any old influencer though; they need to be relevant to your industry. So, if you’re marketing a new line of joggers for men, you’d be better off choosing an influencer who is known for their style and taste in fashion. You should also make sure that they are linking to your products directly from their posts. And, if you want to make a real stamp, offer a discount code that people can use through the influencer’s link.
Content Is King
Search engine searches aren’t to be underestimated when aiming to reach your target audience. Think about how many times in a day, week, or even month you pull out your phone and search for something you need or want. Now think about how effective that could be if your website was ranking first for keywords related to your products.
To do this, you’ll need to have top-notch SEO on your website. If you don’t know how to achieve this, it’s worth paying someone to come in and optimise it. You’ll need to do some extensive keyword research here to make sure you’re trying to rank for the right keywords. Using the mens jogger example again, you’d probably be looking at keywords like “black mens joggers” “mens joggers near me” “mens joggers sale” “mens joggers with zip pockets” and “mens joggers adidas”. You can use tools like ahrefs to help you with your keyword research if you don’t know where to begin.
Then, once your website is optimised, you need to add content that’s going to be useful for your customers that include the relevant keywords to your products. Using the above example, you could have a post with some ideas on how to style mens joggers. Not only does this help you rank even more, but it builds up trust with your brand, which is definitely something that you need as a new business.
Use Video Content
We live in a world where you now have nanoseconds to capture someone’s attention. One of the best ways of doing that is through video content, especially when you’re marketing your products on social media. It’s a much easier form of content to digest, especially when compared to written content, and that’s why it’s quickly become the easiest way of pushing your products in front of the right people.
While homemade videos can resonate with people, it’s worth putting some thought and effort into your video content. This will mean having a half-decent camera and editing process to better reach your target audience. You may even want to hire an actor to become the face of your brand if you don’t want to be on video.
Finally, you want people to remember you and your brand, so it’s important to pick a tone of voice and stick with it. This tone of voice will need to be consistent throughout your video and written content for the best success.
