Whichever type of marketing methods you’re using, in order to ensure they’re effective, it’s crucial you monitor and measure their results. Not only does this show you which marketing techniques are working, but it also potentially saves you a lot of money too.
Not sure how to measure whether your marketing is working? Below, you’ll discover some of the best ways to track your marketing efforts.
Take advantage of Google Analytics
One of the key ways to track how well your marketing is working is by utilising the free Google Analytics tool. It provides real-time data, numerous comparison tools, and it can measure both cross-device and cross-platform data.
It allows you to create goals for your marketing which can be tracked, which is an important step if you want to achieve maximum results. You’ll be able to track website traffic, mobile performance, check out your site’s loading speed and gain a better understanding of your customers. There’s a paid version available for larger businesses, but the free one is typically the most used. The benefits of using Google Analytics to track your marketing are vast, but you will need to spend time researching how to fully utilise it.
Tracking your calls
While it’s easy to track your digital performance, what about tracking the calls you receive? Companies such as ResponseTap offer a great call tracking service. Allowing you to link your call data to your online marketing activity, understand which channels are resulting in the most calls and providing greater clarity, this clever service is definitely worth investing in.
Measuring your email campaigns
If like thousands of other businesses, you rely upon email marketing techniques, there are a few things you’ll want to watch out for. Click-through rates and open rates are the first metrics you should measure. This means: how many customers are opening your emails and how many are following through.
As a general guideline, according to Power Digital Marketing, you’ll want to aim for a click-through rate of around 2% and an open rate of 20%.
Don’t just focus on sales
When tracking your marketing efforts, it’s common to only focus on sales metrics. However, not all effective marketing leads to sales. Instead, you may be building up your brand, or achieving new subscribers. A good marketing strategy focuses on both sales and conversions. So, make sure you’re monitoring more than just your sales if you want to get a more accurate picture of how your marketing is working.
The above is just some of the ways you can measure whether your campaigns are working. The marketing sector is vast, and the ways in which you can monitor it are continually changing. This means it’s important to stay on top of current trends and tools if you want to ensure you’re accurately monitoring your progress.
