As a business owner, you have to deal with being in charge of a lot of tasks and a lot of people. Outsourcing your marketing is one way to take the pressure off. Edge Marketing is an Australian SEO company that does just that. However, while it’s an option for some, it may not be the option you go with.
When running your own company, it can be hard to keep yourself motivated, let alone your whole marketing team at times. But motivation is crucial to business success. When you and your team are motivated, your business’s sales are boosted, profitability is increased and productivity is improved.
Motivating your team can be very hard especially if you’re very busy. Team bonding is a great way to raise employee morale, for example by visiting your local comedy club, like Comedy Carnival which is based in London. When you implement a motivation strategy, your employees experience a reduction of dissatisfaction, turnover and absenteeism. The following are five different methods you can implement into your plan to get the most out of your marketing team and make them feel valued.
1. Encourage Them to Listen
When it comes to marketing, there’s this idea that your team should constantly be brainstorming and talking. This is an essential step in coming up with the next great idea for your business. However, every new idea isn’t going to be worthwhile. The best way to get new and more relevant innovations is through listening.
While your team needs to constantly ideate, push them to keep their ears open. Have them listen to your customers and gain insights from other areas of your company.
2. Resist the Urge to Pigeonhole
You’ll quickly realize that each member of your marketing team has their own individual strengths. Some may excel in identifying data trends while others are masters of SEO. It’s great to have such a diversity of skills among team members. However, as a business owner, you need to resist the urge to assign these tasks to the same person each time.
When you pigeonhole your employees, you’re limiting their potential and are setting them up for a potential burnout. You should definitely put your employees in situations they excel at sometimes. You should also give them assignments out of their wheelhouse. This will give them an opportunity to take initiative and foster ideas.
3. Focus on Starting Small
When you task your team with coming up with the next biggest and greatest innovation, you’re asking them to cover a range of factors. This constant pressure can become overwhelming. They’ll feel like everything they do has to be the most brilliant innovation ever.
Test the water first. You want your team to start their ideation process by focusing on the small things. Smaller efforts and test campaigns allow your company to test the waters so that you get a feel for your new medium or channel. Encourage starting small and experimenting without fear of reprimand. This will surely help to level up your team’s innovation.
4. Emphasize Sharing Knowledge
If you want your marketing team to be inspired, you have to promote learning and growth as core values of how you run your business. When ideas are shared between everyone, employees will be able to generate new ideas of their own. It can be as simple as giving them an industry-related podcast or book that you recently loved. Encouraging your employees to go to seminars or classes can also spark new innovations. Continued learning can motivate team members to push boundaries and to find inspiration.
5. Talk About Your Own Flops and Failures
As a business owner, you’ve probably experienced your own failures to get to where you are. Constant innovating isn’t always an instant or continuous success. It’ll be hard to talk about your own failures and may seem a little counterintuitive. However, being open with your employees about your own flops can remove embarrassment or shame that your employees may feel when things don’t go as planned. Sharing your mistakes will make you more relatable. It also can empower your employees to learn from failures and move forward. After all, you’ve done it and are still successful.
Wrap-up
The world of marketing is competitive and sometimes overwhelming. To be successful, you have to continuously have new content and ideas or be left in the dust. The best way to stay ahead of the trends is to have a motivated marketing team, and it’s up to you to keep them inspired.
It is worth-reading and sharing to other people too.