Content-rich websites tend to achieve better search engine ranks. But it is not just any kind of content. You need to have SEO-friendly content, which is specially crafted to achieve high Google rankings. SEO content writing involves including relevant keywords, optimizing for reader intent, and ensuring that the content is valuable and engaging to the readers.
SEO content writing delivered by professional copywriting services can give you the following benefits –
- Improved search engine visibility
- You can attract organic traffic to the website
- Engage readers and generate interest
- Establish yourself as an authority in the niche
It is estimated that 53% of traffic to a website comes from organic search, which is the #1 source of traffic. And if your website is not ranked on page #1 of Google, you will get significantly less traffic, which is why SEO content writing is so important.
Follow this plan to write good search engine-friendly content.
Select the Right Topic
Start by coming up with a list of suitable topics you can write on. Consider the following while selecting the topic –
- A topic that relates to your business
- Topics that attract or interest your target audience
- Topics on which you have vast knowledge
You will then be able to write good content that ranks and is more likely to connect with your audience, which will also increase the chance of a conversion.
Quick Ways to Get Topic Ideas:
- Think of your business from every possible angle, specifically the kind of information customers may want. Then create topic ideas based on this.
- Read posts and articles on websites like LinkedIn.
- Go through competitor blogs, infographics, and videos.
Keyword Research
Keyword research is the foundation of writing good content. It helps you find the terms the target audience is using to find websites in your niche. Several keyword tools will help you find terms for your niche and also give you an estimate traffic volume for them.
Consider the Following When Selecting the Keywords and Topic:
- The traffic potential of the keyword
- Ranking feasibility – Some keywords are extremely popular, and there is a huge competition for them. Analyze if you can realistically compete for them and achieve good ranks within a realistic time.
- Also, analyze whether your products/services can be related to the selected topic.
When selecting the keywords, consider both the primary and secondary keywords. Primary keywords are the main topic terms most people use. Secondary keywords are related terms that support the main topics. For example, if you are writing an article on sustainable living practices, your primary keyword could be “sustainable living tips,” and secondary keywords could be green habits and eco-friendly lifestyle.
It is best to select a topic and keyword where you have a realistic chance of getting ranked, so that it helps you attract decent internet traffic.
Write the Content
You have already chosen your topic and keywords. Now, it is time to write the content. Write informative, in-depth content that provides real value to the readers. The copy must have a minimum of 300 words. But remember, long copy tends to do better. So, try to write between 1000 and 1500 words on the topic. The idea you are discussing must be big enough to fill the space. Approach the topic from various angles and discuss in detail. It should be easy to write 1200-1300 words. However, make sure not to write generic content that is obvious and won’t help anyone. Make it specific, relevant, and concise. It will then be engaging.
- Use headings and subheadings in the copy
- Short paragraphs will make it easy for the readers
- Make the sentences short and easy to understand
- Include images to break up the text and improve engagement
Finally, include the keywords throughout the copy. It is a good idea to include the primary keyword in the first paragraph and also in one of the subheadings.
Write a Compelling Headline
Write an engaging headline to grab the reader’s attention immediately. It will also help the search engine understand what your page is about.
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Use Power Words
Use strong verbs and adjectives that evoke urgency or emotion like “proven”, “essential”, and “ultimate”.
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Numbers
Lists are always appealing, which is why listicle articles do so well. Titles like “Top 10 Content Writing Tips” attract attention because of its clear promise of actionable insight.
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Make a Bold Statement
Present a surprising insight or challenge conventional wisdom in your headline. For example, the headline “Why Most Cont Writers Cannot Write for Google” is thought-provoking and promises insights. It will encourage clicks.
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Ask a Question
A headline that asks a question can intrigue readers and compel them to read to find the answer. For example, you can write such a headline, “Are You Making These Common Content Writing Mistakes?”.
Mistakes to Avoid
1. Avoid Keyword Stuffing
Keyword stuffing refers to cramming the copy with keywords to attract the attention of the search engine bots. When you do this repeatedly, the content becomes impossible to read for a human reader. The modern-day search engines are smart, and they can detect this easily. You will be penalized, and your rank may even drop. Write for a human instead and include the keywords naturally in the copy.
2. Multimedia
You can improve readability and make it more engaging by incorporating multimedia elements like videos, infographics, and images. Visuals will make the content more appealing and also break up the text, which will make it easier for the readers to go through the content.
SEO content should always be an important part of your digital marketing strategy. Follow the above steps, and you can write engaging content that Google will love. Over time, you will see organic traffic increasing to your website. Finally, analyze your data to check your organic ranks, organic traffic, and number of backlinks. Adjust your strategy accordingly.
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