Most business owners, especially in the e-commerce niche, view promo codes or coupons as a medium to grow revenue. Giving out discounts can be a hard way to be abreast of the competition and struggle to make more sales as well as stay relevant. However, there are many advantages to the marketing tactic that will help you accomplish your target sales goals. One of the easiest and most powerful ways to boost your brand’s visibility is by offering promo codes to customers. This will not only build your brand’s visibility; it will also help you draw in more sales and leads.
Here’s how:
1. Create an irresistible offer: Develop a great and compelling offer that gets your audience’s attention and that will serve as an instant call-to-action. To achieve this, however, you must have an idea of the needs of your prospects. There are various types of discount offers you can provide. For example:
a) Get a certain percentage off an item or entire cart
b) Get a product and get another for free
c) Free shipping for particular products
Whichever offer option you choose, generate a catchy ad with the promo codes visible on the copy, website or any other platform you choose to share them with.
2. Offer incentives: You can offer incentives by encouraging your audience to participate by doing a certain action. This will not only publicize your brand, but will also help expand your brand’s influence. To acquire a coupon code, request your followers to like or share your content. Your coupon code could be integrated into a contest by hosting a referral contest. Offer every person a reward (such as share with 5 friends to get a free coupon).
3. Work with influencers: Influencers are social media stars or bloggers that have a niche following. They partner with businesses to promote their products. Because influencers have won over the hearts of their numerous followers over time, their followers are more likely to believe their message about your product. People will listen to influencers; they consider them to be peers, and not businesses trying to promote their products.
4. Use coupon sites: Coupon sites like Wadav are not only for shoppers. You could use them to increase brand awareness because the more shoppers that visit the sites, the more your brand gets seen.
5. Do your analysis: Assess the viability of your promo codes and gauge which ones offer the most ROI, because some strategies will be more effective than others. This is very important if you work with influencers. You might want to give them different promo codes to be able to track their performance and know the ones to stick with.
You should now understand that promo codes are not just offering your products cheaply for people to buy; they can also be used to build your brand’s visibility.
To sum it all up, create a compelling offer. A great example of a brand that does this a lot is Cold Stone Creamery. They come up with different promotions and offers and leave people talking about them. Next, work with influencers. A lot of brands work with influencers; Samsung, Google, and Fenty are perfect examples. Use couponing sites, provide incentives, and always track the progress of your campaigns.
