When running a business from home, building and promoting your brand is important. Brand awareness is key for any business, and even more so if you don’t have a physical storefront or premises. In that case, it is important to find creative marketing strategies to promote your brand.
One of the best ways to do this is through stickers. Stickers are a fun way to build brand awareness, and can help you to reach a much wider audience with very little effort on your side. Here is how you can use stickers to promote your brand.
Why Use Stickers to Promote Your Brand?
Stickers are a great marketing tool for many reasons. Firstly, they are a fun and inexpensive way to promote your brand and reach new audiences. Stickers are easy to design, inexpensive to make and have high impact on your target audience.
In today’s highly visual world, stickers are an eye-catching way to capture attention of potential customers. Whether highly graphic, very colourful, or a unique, innovative design, you’ll attract attention with your stickers, promoting your brand at the same time.
Stickers also allow you a range of possibilities: you can make creative designs, spread a particular message, or simply print your logo in an engaging and effective way. Stickerit die cut stickers are particularly effective as they can be made into any shape you want. This means that you can create dynamic and interesting designs that capture attention and better promote your brand.
A Self-Promoting Marketing Tool
Stickers are almost a self-promoting marketing tool. If you create a beautiful, interesting, funny, or otherwise engaging sticker, people will want to take it and put it on their personal items. They may do so because they love your products or are loyal to your brand, but it may simply be because they love the design.
In either case, they’ll put your sticker on their laptop, their backpack, their drinking bottle, or the bumper sticker of their car. From there, everywhere they go people will see your sticker, and you’ll build awareness for your brand. This means that from a small initial investment to make the stickers, you’ll continue to get more exposure over time.
How to Best Use Stickers to Promote Your Brand
The best way to use stickers to promote your brand is to distribute them as widely as possible to people who will put them in visible places. To do this, obviously, you will need to have lots of stickers printed and give them away for free. But more importantly, you need to create a sticker design that people love (more on that in the next section).
More and more people are working in shared co-working spaces, cafes and similar these days. Imagine if they have your sticker stuck on the back of their laptop, how many people this will reach. Similarly for stickers on the backs of their cars or on other items they carry around with them. If people really love your stickers and/or your brand, they will stick them in public places for you, like the backs of toilet doors or on lamp posts.
At best, this will not only let your customers and fans promote your brand for you, but it will also help you build stronger relationship with your customers. By involving your customers and asking them to promote your brand through your stickers, you effectively make them part of your team. They’ll be on your side, and more likely to support your brand in the future.
What Makes an Effective Sticker Design?
Designing a great sticker in some ways is like designing anything and many of the general rules of design apply. However, stickers are in many ways a unique canvas, and there are certain things that will help to make your stickers amazing, so that your customers will love them so much that they sticker them everywhere they go!
Firstly, it is important to keep your stickers simple. Stickers are a small item, so you don’t want to overwhelm them with too many design elements. Some of the most impactful stickers are extremely simple: think of the Apple stickers, for example, which are simply the brand’s logo in a neutral colour.
It is also important to keep text to a minimum on stickers, remembering that stickers are not designed to convey a lot of written information. However, you will often have some limited text on your stickers, and in this case it is a good idea to mix things up with creative fonts. Choose lesser-known fonts that represent your brand values. Often, two contrasting fonts that work well together can be very effective.
Finally, don’t be afraid to use colour. Bright, bold colours can be very effective in attracting attention to your stickers, which is the point after all. Unless there is a good reason not to, use your brand colours to reinforce your branding at the same time.
