To build a recognizable brand, you need to convince your customers that your business is unlike other businesses in the same industry and niche. It’s a better business. It delivers something special, something that your customers won’t get anywhere else.
There are, of course, many ways to describe why you’re not a generic business, many ways to get people to fall madly in love with your products or services.
How recognizable is your logo? When you’re a well-known brand, then customized stamps with your logo mean something because you’ve established that you deliver superior results. How do you make your logo mean something to others? If you make clothes, you need to convince your customers that they will fit better, feel more comfortable, and last longer. If you make computers, you promise they will outperform inferior computers sold by your competitors.
In short, if you develop a brand name, people will prefer to buy from you when it comes to the type of product or service that they need. So, how do you get the word out? How do you tell people that you’re good and then prove that you’re as good as you say you are?
Getting the Word Out
Marketing
It doesn’t matter how good your product or service happens to be. If people don’t know about it, then they won’t try it out. Consider your options for marketing online and offline. Online marketing may include building a website and writing a blog and buying pay-per-click advertising. Offline marketing may include using radio and print and promotional items to attract people to visit your website or your brick-and-mortar store. Usually, the best marketing using both online and offline marketing tactics.
Social Media
When you create a social media presence, you’re essentially using a platform to befriend people. You can think of it as a subtler form of marketing.
Your social media page is designed to help your customers understand what your product does and how to use it through conversations you have with people online. In other words, you make yourself available to your customers. Social media is more about engagement and less about persuasion.
Keeping Your Word
Anyone can say that they are the best at what they do, but that’s not what counts. What counts is having other people verify that you are telling the truth. Here are some ways of keeping your word once you let people know about your business:
Make a Superior Product
It’s one thing to make a product or deliver a service that fulfills a need, but it’s quite another to deliver one so good that people decide that they are only going to buy from you. While marketing will attract customers and sales will convince them to try out your product, only superior manufacturing will convince people that their search is over, that they need not look anywhere else for what they need.
An example might make this point clearer: Suppose you’re a supplement company and you manufacture vitamins and nutrients that enhance cognitive function. What makes your Nootropics formula better than a similar formula made by another company?
Two things: Research and testing. Research the products that improve motivation, memory, and mood without any negative side effects, then test your formula until you can verify that you have the right ingredients at the right strength to be highly effective.
Deliver Better Customer Service
Delivering a better customer experience is all about taking care of your customers. The easier you can make it for people to get and use your product or service, the more you will live up to your brand’s reputation.
In summary, the best way to grow your business is to build your brand. Once you develop a reputation for providing a better product or service, people will be more likely to buy from you than from other people who are selling something similar. You build your brand in two ways: First, you get the word out through marketing and engaging people through social media. Then you create a superior product or service and back it up by taking care of all your customer’s purchasing needs.
