In this digital era, there is an increase in competition due to the many brands in the market, and consumers will only buy products that are well-marketed and appealing. Point of purchase displays (POP displays) can be very useful for promoting certain items in physical stores and increasing sales.
Better customer experience
The incorporation of POP displays in your retail store adds a phenomenal experience for the customer. The separation of particular products from the rest and extraordinarily displaying them draws the attention of the buyers.
It will bring an incredible type of purchasing in the store and will attract more buyers to your store. Most buyers will opt for a store that incorporates digital and exciting methods of displaying their products. Your customer base will be profoundly affected by using this digital method. Also, in the long run, it’s a competitive strategy to survive the stiff competition in the market.
Encourages impulse buying
When visiting the store, most buyers have a list of items they want to purchase. However, most end up buying more than the budgeted items. The conditions in your store are the primary determinant of their buying decisions. The conditions influence impulsive buying and the offers you have in the store for your customers.
Consumers often view POP displays products as unique and will want to buy them. The items might attract the consumers merely due to the price recommendations or their perfect display. Since the buying behavior in most cases can be influenced by physical and emotional attractiveness, such buyers will often buy the products.
Conducive shopping environment
It is often intimidating for consumers if they cannot locate specific items in the store. Small products, such as socks, gummies, and chocolate, need unique displays. If you have incorporated this modern presentation, then the shopping environment will be conducive for consumers.
Exploration buying
Once in a while, you can hire staff to present products to the consumers. It is a marketing strategy that mainly aims at influencing the buying decisions of the buyer. With such an approach, the buyer will have a chance to view the product in terms of features and functionalities in the store.
In other scenarios, you can offer product tastings in your store. For new edible products in the store, this is an incredible method for influencing the buyers to buy them. You can locate a strategic location to display your products and encourage the incoming buyers to taste your products for free.
Creation of the right image in the customer’s mind
It is an attractive and cost-efficient method of advertising certain products in the store and is an excellent way to create the right image for specific products. Special attention on the display of those products will lead to a positive impact in the mind of the buyer.
Most consumers’ purchases are often unplanned, and such a positive impact will lure the buyer into buying the product. Also, the provision of the product’s information helps to clarify doubts and queries in the buyer’s mind.
How to customize the POP displays to ensure their effectiveness
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Make them consumer-oriented
The display process ensures that the display option is attractive to the consumer and accessible to them. The best spots are near the cash register and in pathways in the store. The incorporation of beautiful posters and lights can be an incredible way to capture the buyers’ attention.
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Consider the size of your store
The sizes and numbers of the display method also differ depending on the size of the store. A larger store will have room for more display locations than a smaller one. Also, if you set too many of them up, they may not bring about the intended results.
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Design according to the nature of the products
Small products such as gummies, pens, and shaving gadgets can perfectly fit at the cash register points. It is unreasonable to place large equipment near the cash register, and such items will require greater space allocation in the rest of the store.
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Features of the products you need to display
Depending on the product characteristics you want to display, the display techniques will differ. If you wish to market on the price, then attractive price tags should be designed featuring the old price and the new affordable price.
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The target customers’ demographics
Displays will have a different impact on the various customers’ demographics. What appeals to the young may not appeal to the older generation. Depending on the demographic you are targeting, ensure you strategize something that will attract them.
Bottom line
POP displays are a very influential tool in a physical store when strategically located. It creates an excellent customer experience and will secure the flow of buyers in your store. Lastly, the appropriate locations and display tactics are the only sure-fire ways to make them useful.
